Skip to content
1981

If You Were Gay, That'd Be Okay: Marketing LGBTQ+ Musicals from to

image of If You Were Gay, That'd Be Okay: Marketing LGBTQ+ Musicals from La Cage to The Prom
Loading full text...

Full text loading...

If You Were Gay, That'd Be Okay: Marketing LGBTQ+ Musicals from La Cage to The Prom
Intellect , 155 (2023); https://doi.org/10.1386/9781789386196_9
/content/books/9781789386196.c09
/content/books/9781789386196.c09
Loading

Data & Media loading...

References

  1. Associated Press ( 2006), ‘Color Purple drawing diverse crowds’, Today, 6 June, https://www.today.com/popculture/color-purple-drawing-diverse-crowds-wbna13170487. Accessed 4 August 2020.
  2. The Broadway League ( 2021), ‘Research reports’, https://www.broadwayleague.com/research/research-reports/. Accessed 28 June 2021.
  3. broadwayposters.com (n.d.), ‘Avenue Q (Closeted)’, https://broadwayposters.com/triton/posters/aveqcloseted.htm. Accessed 1 July 2020.
  4. bwaycolorpurple ( 2016), Instagram post, 26 June, https://www.instagram.com/p/BHIhFhlgx/. Accessed 1 July 2020.
  5. Centers for Disease Control (CDC) ( 1993;), ‘ Update: Mortality attributable to HIV infection among persons aged 25–44 years – United States, 1991 and 1992. ’, Morbidity and Mortality Weekly Report, 42:45, pp. 869–72, https://www.cdc.gov/mmwr/preview/mmwrhtml/00022174.htm#:∼:text=During%20the%201980s%2C%20human%20immunodeficiency,men%20aged%2025%2D44%20years. Accessed 25 June 2020.
     [Google Scholar]
  6. Collins, Glenn. ( 1992;), ‘ The many faces and facets of keeping Falsettos afloat. ’, New York Times, 26 November, p. C13.
     [Google Scholar]
  7. Fun Home on Broadway ( 2015;), ‘ FUN HOME – First performance after marriage equality ruling – June 26, 2015. ’, YouTube, https://www.youtube.com/watch?v=mDyjv1uFvoE. Accessed 2 July 2020.
     [Google Scholar]
  8. Fun Home on Broadway ( 2016;), ‘ WELCOME to fun home on Broadway (commercial). ’, YouTube, https://www.youtube.com/watch?v=acqUs2AfPoc. Accessed 29 June 2020.
     [Google Scholar]
  9. funhomemusical ( 2015), Instagram post, 26 February, https://www.instagram.com/p/zk4LzBlSRl/. Accessed 1 July 2020.
  10. funhomemusical ( 2015), Instagram post, 26 June, https://www.instagram.com/p/4ZS66zFSR5/. Accessed 1 July 2020.
  11. Gans, Andrew. ( 2017;), ‘ National tour of Fun Home recoups investment. ’, Playbill, May 17, https://www.playbill.com/article/national-tour-of-fun-home-recoups-investment. Accessed 4 August 2020.
     [Google Scholar]
  12. Hart, Norman. ( 2003;), ‘ The selling of La Cage aux Folles: How audiences were helped to read Broadway's first gay musical. ’, Theatre History Studies, 23, pp. 5–24.172
     [Google Scholar]
  13. Herman, Jerry, and Stasio, Marilyn. ( 1996), Showtune, New York:: Donald I. Fine Books;.
     [Google Scholar]
  14. Hodges, Drew. ( 2016), On Broadway: From Rent to Revolution, New York:: Rizzoli;.
     [Google Scholar]
  15. iSpot.tv, ‘The Prom Musical TV commercial, The Best-Reviewed Broadway Musical of the Season’, https://www.ispot.tv/ad/dUHr/the-prom-musical-the-best-reviewed-broadway-musical-of-the-season. Accessed 29 June 2020.
  16. jimmysappletv1 ( 2011;), ‘ What about love. ’, YouTube, https://www.youtube.com/watch?v=yDl8BUreX1s. Accessed 26 June 2020.
     [Google Scholar]
  17. kinkybootsbway ( 2019), Instagram post, 27 June, https://www.instagram.com/p/BzOFEyBH24C/. Accessed 26 June 2020.
  18. Kinky Boots on Broadway ( 2015;), ‘ KINKY BOOTS: Marriage equality curtain call speech. ’, YouTube, https://www.youtube.com/watch?v=cbBqq1JdHU. Accessed 26 June 2020.
     [Google Scholar]
  19. Kirle, Bruce. ( 2005), Unfinished Show Business: Broadway Musicals as Works-in-Process, Carbondale:: Southern Illinois University Press;.
     [Google Scholar]
  20. Madison, D. Soyini. ( 2012), Critical Ethnography: Method, Ethics, and Performance, Los Angeles:: SAGE;.
     [Google Scholar]
  21. Matilla, Kalle Oskari. ( 2016;), ‘ Selling queerness: The curious case of Fun Home. ’, The Atlantic, 25 April, https://www.theatlantic.com/entertainment/archive/2016/04/branding-queerness-the-curious-case-of-fun-home/479532/. Accessed 26 June 2020.
     [Google Scholar]
  22. McBride, Walter. ( 2018;), ‘ The Prom’ – Theatre Marquee, Walter McBride Photography. , n.d., https://www.waltermcbridephotography.com/gallery/The-Prom-Theatre-Marquee/G0000wmrPuuIRqfM. Accessed 13 April 2022.
     [Google Scholar]
  23. McDonnell, Maureen. ( 2019;), ‘ Branding Bechdel's Fun Home: Activism and the advertising of a “Lesbian Suicide Musical”. ’, The Journal of American Drama and Theatre, 31:2, https://jadtjournal.org/2019/01/28/branding-bechdels-fun-home-activism-and-the-advertising-of-a-lesbian-suicide-musical/. Accessed 26 June 2020.
     [Google Scholar]
  24. Miller, D. A.. ( 1988), The Novel and the Police, Berkeley:: University of California Press;.
     [Google Scholar]
  25. Pew Research Center ( 2019), ‘Attitudes on same-sex marriage’, May 14, https://www.pewforum.org/fact-sheet/changing-attitudes-on-gay-marriage/. Accessed 29 June 2020.
  26. Pushter, Jacob, and Nicholas Kent., ‘ The global divide on homosexuality persists. ’, Pew Research Center, 25 June, 2020, https://www.pewresearch.org/global/2020/06/25/global-divide-on-homosexuality-persists/. Accessed 24 August 2020.
     [Google Scholar]
  27. The Prom (n.d.), ‘Shop’, http://theprommusicalshop.com/. Accessed 29 June 2020.
  28. Rich, Frank. ( 1983), ‘La Cage aux Folles, review’, New York Times, 22 August 1983.
  29. Riedel, Michael. ( 2004;), ‘ Taboo postmortem; What & who went wrong. ’, New York Post, 16 January, https://nypost.com/2004/01/16/taboo-postmortem-what-who-went-wrong/. Accessed 26 June 2020.
     [Google Scholar]
  30. The Road Company ( 2020), ‘The Prom’, https://theroadcompany.com/shows/prom.php. Accessed 29 June 2020.
  31. Savran, David. ( 2003), A Queer Sort of Materialism: Recontextualizing American Theater, Ann Arbor:: University of Michigan Press;.173
     [Google Scholar]
  32. Savran, David. ( 2012), ‘ Branding the revolution: Hair redux. ’, in L. D. Nielsen, and P. Ybarra. (eds), Neoliberalism and Global Theatres, London:: Palgrave Macmillan;, pp. 65–78.
     [Google Scholar]
  33. Schulman, Sarah. ( 1998), Stage Struck: Theater, AIDS, and the Marketing of Gay American, Durham:: Duke University Press;.
     [Google Scholar]
  34. Signorile, Michaelangelo. ( 2013;), ‘ Harvey Fierstein on Kinky Boots, working with Cyndi Lauper and his show's big surprise. ’, Huffington Post, 17 May (updated 2 February 2016), http://www.huffingtonpost.com/2013/05/17/harvey-fierstein-kinky-bootsn3292504.html. Accessed 26 June 2020.
     [Google Scholar]
  35. Wolf, Stacy. ( 2003), A Problem Like Maria: Gender and Sexuality in the American Musical, Ann Arbor:: University of Michigan Press;.
     [Google Scholar]
  36. Wollman, Elizabeth L.. ( 2013), Hard Times: The Adult Musical in 1970s New York City, New York:: Oxford University Press;.
     [Google Scholar]
  37. Wollman, Elizabeth L.. ( 2020;), ‘ How to dismantle a [theatric] bomb: Broadway flops, Broadway money, and musical theater historiography. ’, Arts, 9:2, 66, https://doi.org/10.3390/arts9020066. Accessed 24 June 2020.174
     [Google Scholar]

References

  1. Associated Press ( 2006), ‘Color Purple drawing diverse crowds’, Today, 6 June, https://www.today.com/popculture/color-purple-drawing-diverse-crowds-wbna13170487. Accessed 4 August 2020.
  2. The Broadway League ( 2021), ‘Research reports’, https://www.broadwayleague.com/research/research-reports/. Accessed 28 June 2021.
  3. broadwayposters.com (n.d.), ‘Avenue Q (Closeted)’, https://broadwayposters.com/triton/posters/aveqcloseted.htm. Accessed 1 July 2020.
  4. bwaycolorpurple ( 2016), Instagram post, 26 June, https://www.instagram.com/p/BHIhFhlgx/. Accessed 1 July 2020.
  5. Centers for Disease Control (CDC) ( 1993;), ‘ Update: Mortality attributable to HIV infection among persons aged 25–44 years – United States, 1991 and 1992. ’, Morbidity and Mortality Weekly Report, 42:45, pp. 869–72, https://www.cdc.gov/mmwr/preview/mmwrhtml/00022174.htm#:∼:text=During%20the%201980s%2C%20human%20immunodeficiency,men%20aged%2025%2D44%20years. Accessed 25 June 2020.
     [Google Scholar]
  6. Collins, Glenn. ( 1992;), ‘ The many faces and facets of keeping Falsettos afloat. ’, New York Times, 26 November, p. C13.
     [Google Scholar]
  7. Fun Home on Broadway ( 2015;), ‘ FUN HOME – First performance after marriage equality ruling – June 26, 2015. ’, YouTube, https://www.youtube.com/watch?v=mDyjv1uFvoE. Accessed 2 July 2020.
     [Google Scholar]
  8. Fun Home on Broadway ( 2016;), ‘ WELCOME to fun home on Broadway (commercial). ’, YouTube, https://www.youtube.com/watch?v=acqUs2AfPoc. Accessed 29 June 2020.
     [Google Scholar]
  9. funhomemusical ( 2015), Instagram post, 26 February, https://www.instagram.com/p/zk4LzBlSRl/. Accessed 1 July 2020.
  10. funhomemusical ( 2015), Instagram post, 26 June, https://www.instagram.com/p/4ZS66zFSR5/. Accessed 1 July 2020.
  11. Gans, Andrew. ( 2017;), ‘ National tour of Fun Home recoups investment. ’, Playbill, May 17, https://www.playbill.com/article/national-tour-of-fun-home-recoups-investment. Accessed 4 August 2020.
     [Google Scholar]
  12. Hart, Norman. ( 2003;), ‘ The selling of La Cage aux Folles: How audiences were helped to read Broadway's first gay musical. ’, Theatre History Studies, 23, pp. 5–24.172
     [Google Scholar]
  13. Herman, Jerry, and Stasio, Marilyn. ( 1996), Showtune, New York:: Donald I. Fine Books;.
     [Google Scholar]
  14. Hodges, Drew. ( 2016), On Broadway: From Rent to Revolution, New York:: Rizzoli;.
     [Google Scholar]
  15. iSpot.tv, ‘The Prom Musical TV commercial, The Best-Reviewed Broadway Musical of the Season’, https://www.ispot.tv/ad/dUHr/the-prom-musical-the-best-reviewed-broadway-musical-of-the-season. Accessed 29 June 2020.
  16. jimmysappletv1 ( 2011;), ‘ What about love. ’, YouTube, https://www.youtube.com/watch?v=yDl8BUreX1s. Accessed 26 June 2020.
     [Google Scholar]
  17. kinkybootsbway ( 2019), Instagram post, 27 June, https://www.instagram.com/p/BzOFEyBH24C/. Accessed 26 June 2020.
  18. Kinky Boots on Broadway ( 2015;), ‘ KINKY BOOTS: Marriage equality curtain call speech. ’, YouTube, https://www.youtube.com/watch?v=cbBqq1JdHU. Accessed 26 June 2020.
     [Google Scholar]
  19. Kirle, Bruce. ( 2005), Unfinished Show Business: Broadway Musicals as Works-in-Process, Carbondale:: Southern Illinois University Press;.
     [Google Scholar]
  20. Madison, D. Soyini. ( 2012), Critical Ethnography: Method, Ethics, and Performance, Los Angeles:: SAGE;.
     [Google Scholar]
  21. Matilla, Kalle Oskari. ( 2016;), ‘ Selling queerness: The curious case of Fun Home. ’, The Atlantic, 25 April, https://www.theatlantic.com/entertainment/archive/2016/04/branding-queerness-the-curious-case-of-fun-home/479532/. Accessed 26 June 2020.
     [Google Scholar]
  22. McBride, Walter. ( 2018;), ‘ The Prom’ – Theatre Marquee, Walter McBride Photography. , n.d., https://www.waltermcbridephotography.com/gallery/The-Prom-Theatre-Marquee/G0000wmrPuuIRqfM. Accessed 13 April 2022.
     [Google Scholar]
  23. McDonnell, Maureen. ( 2019;), ‘ Branding Bechdel's Fun Home: Activism and the advertising of a “Lesbian Suicide Musical”. ’, The Journal of American Drama and Theatre, 31:2, https://jadtjournal.org/2019/01/28/branding-bechdels-fun-home-activism-and-the-advertising-of-a-lesbian-suicide-musical/. Accessed 26 June 2020.
     [Google Scholar]
  24. Miller, D. A.. ( 1988), The Novel and the Police, Berkeley:: University of California Press;.
     [Google Scholar]
  25. Pew Research Center ( 2019), ‘Attitudes on same-sex marriage’, May 14, https://www.pewforum.org/fact-sheet/changing-attitudes-on-gay-marriage/. Accessed 29 June 2020.
  26. Pushter, Jacob, and Nicholas Kent., ‘ The global divide on homosexuality persists. ’, Pew Research Center, 25 June, 2020, https://www.pewresearch.org/global/2020/06/25/global-divide-on-homosexuality-persists/. Accessed 24 August 2020.
     [Google Scholar]
  27. The Prom (n.d.), ‘Shop’, http://theprommusicalshop.com/. Accessed 29 June 2020.
  28. Rich, Frank. ( 1983), ‘La Cage aux Folles, review’, New York Times, 22 August 1983.
  29. Riedel, Michael. ( 2004;), ‘ Taboo postmortem; What & who went wrong. ’, New York Post, 16 January, https://nypost.com/2004/01/16/taboo-postmortem-what-who-went-wrong/. Accessed 26 June 2020.
     [Google Scholar]
  30. The Road Company ( 2020), ‘The Prom’, https://theroadcompany.com/shows/prom.php. Accessed 29 June 2020.
  31. Savran, David. ( 2003), A Queer Sort of Materialism: Recontextualizing American Theater, Ann Arbor:: University of Michigan Press;.173
     [Google Scholar]
  32. Savran, David. ( 2012), ‘ Branding the revolution: Hair redux. ’, in L. D. Nielsen, and P. Ybarra. (eds), Neoliberalism and Global Theatres, London:: Palgrave Macmillan;, pp. 65–78.
     [Google Scholar]
  33. Schulman, Sarah. ( 1998), Stage Struck: Theater, AIDS, and the Marketing of Gay American, Durham:: Duke University Press;.
     [Google Scholar]
  34. Signorile, Michaelangelo. ( 2013;), ‘ Harvey Fierstein on Kinky Boots, working with Cyndi Lauper and his show's big surprise. ’, Huffington Post, 17 May (updated 2 February 2016), http://www.huffingtonpost.com/2013/05/17/harvey-fierstein-kinky-bootsn3292504.html. Accessed 26 June 2020.
     [Google Scholar]
  35. Wolf, Stacy. ( 2003), A Problem Like Maria: Gender and Sexuality in the American Musical, Ann Arbor:: University of Michigan Press;.
     [Google Scholar]
  36. Wollman, Elizabeth L.. ( 2013), Hard Times: The Adult Musical in 1970s New York City, New York:: Oxford University Press;.
     [Google Scholar]
  37. Wollman, Elizabeth L.. ( 2020;), ‘ How to dismantle a [theatric] bomb: Broadway flops, Broadway money, and musical theater historiography. ’, Arts, 9:2, 66, https://doi.org/10.3390/arts9020066. Accessed 24 June 2020.174
     [Google Scholar]

  • From This Site

    /content/books/9781789386196.c09
    dcterms_title,dcterms_subject,pub_keyword
    -contentType:Contributor -contentType:Concept -contentType:Institution
    10
    5
/content/books/9781789386196.c09
dcterms_title,dcterms_subject,pub_keyword
-contentType:Contributor -contentType:Concept -contentType:Institution
10
5
Chapter
content/books/9781789386196
Book
false
en
Loading
This is a required field
Please enter a valid email address
Approval was a success
Invalid data
An error occurred
Approval was partially successful, following selected items could not be processed due to error
Please enter a valid_number test