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Women in Portuguese Print Media

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Our research is focused on examining the role of women in print media, both considering how Portuguese media portray women and how they are being used as sources by journalists. We focus also on the areas women are news protagonists and whether their “voices” are being taken in the first hand.

Drawing from the idea that media representations constitute a normative function of the language that reveals or distorts what is taken as true about gender issues, our approach combines a quantitative content analysis with qualitative discourse analysis to explore the way women are being portrayed in Portuguese print media (daily and weekly newspapers and magazines over 3 years, over 10 thousand news items). Content analysis is designed to characterize the relevance and highlight of news on women, but also reading protagonists features, news sources, to whom main “voices” in the news belong and news direction. Discourse analysis focuses on major arguments for a positive or negative direction in the news and the speech subtleties that reveal gender stereotypes.

Keywords: Constructivism and social phenomenology ; Content Analysis ; content analysis ; Digital media and uses and gratifications ; Digital media ans Social metamorphosis ; Digital media parental regulation ; discourse analysis ; gender ; Gender issues ; Gender Studies ; Getekeeping process ; Interpretative phenomenological analysis ; Media Reception studies ; news media ; News media representations ; Portuguese print media ; Privacy and identity in social networks ; Sensitive Publics ; Television Studies ; voices and visibilities ; women ; women in the news

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Women in Portuguese Print Media
Intellect , 114 (2023); https://doi.org/10.1386/9781789386684_7
/content/books/9781789386684.c06
/content/books/9781789386684.c06
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  33. Fredrickson, B. L. (1997). Objectification theory. Psychology of Women Quarterly, 21, 173–206.
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