oa Fake Architecture, Real Image

Our ever-changing conceptions of the image as a representational device have always informed our ideas of the “real.” In the Western tradition, the real and the image have largely been viewed within an antagonistic dualism between an authentic, real world and its various artificial, cultural, and technological depictions. The recent advent of digital media has altered this dualism by radically challenging concepts like “originality” and “authenticity” and their impact on our value-systems. Architecture and cinema are undergoing significant changes as they have become contingent on digital technology and are increasingly distributed, shared, and consumed through image-based social media. The text examines these changes and reflects on architecture in an era where the real becomes increasingly more contingent on the image rather than the other way around.

Keywords: Authentic ; Authenticity ; Cinema ; Digital ; dualism ; Fiction ; Hybrid ; Movies ; Origin ; Originality ; Photography