Anna Mikaela Ekstrand

“To describe the new dynamism of public relations, criticism, and creative practice,adding to the many art world -isms, the essay discusses PR-ism: public relations as a tool to navigate the art world, that will be part of the archive. This perspective opens up possibilities for increasing not only intentionality and experimentation in art, but also potential world-building, by allowing the accumulated material to become an extension of the artistic practice it supports. In addition, using Cultbytes, an online art publication, as a case study, the essay discusses the state of art criticism and independent media in the United States.”

Keywords: Archival Practice ; Art Criticism ; Artistic Practice ; Arts Media ; Biographical Essay ; Cultbytes ; Independent Media ; New York City ; PR-ism ; Public Relations ; Writing