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The design of music graphics – the range of visual material produced for promotion or packaging such as posters, flyers and record covers – has long been associated with popular music genres and styles. Certain iconic examples of album cover artwork have become inseparable from the musical content of the records themselves, though strategies for analysing their visual form are rarely discussed. This chapter sets out to problematise the analysis of music graphics (in particular, record sleeves, posters, flyers, fanzines and other printed media) through design practice and techniques of reproduction and distribution. It also seeks to interrogate graphic music branding and visual identity in relation to the wider history of graphic design as a commercial practice, rather than simply as conveyors for ‘meaning’ residing in the broader, mediatised image of the artist or label. A selection of case studies from punk and post-punk in the United Kingdom between 1978 and 1980 are utilized to illustrate this approach as a working methodology.
Keywords: album ; artwork ; branding ; design ; print reproduction ; record cover ; visual identity
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