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This paper uses multimodal discourse analysis to examine how themes and motifs that have their origins in the twelfth-step program of recovery in Alcoholics Anonymous have been presented through the auditory medium of music and the visual medium of music videos. An analysis of singers across genres including hip-hop (Eminem, Macklemore and Lewis), country (Kenny Chesney, Dan+Shay), blues (Stevie Ray Vaughan), and pop (Alanis Morissette) demonstrates that recurring visual, lyric, and auditory elements of these songs contain images that have one meaning for the small in-group of people familiar with recovery while also disseminating such in-group discourse to the global consumer marketplace of pop culture listeners.
Keywords: Alcoholics Anonymous ; Alcoholism ; Drug Addiction ; Multimodal Discourse Analysis ; Music Videos ; Pop Music ; Recovery Studies
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https://doi.org/10.1386/9781835951033_33 Published content will be available immediately after check-out or when it is released in case of a pre-order. Please make sure to be logged in to see all available purchase options.