Switching to Digital Television

[Sometime in the next four years, in a move that is bound to anger consumers and endanger the careers of politicians, the United Kingdom plans to turn off its analog, terrestrial television and switch fully to digital TV. Switching to Digital Television argues that, in order for the initiative to succeed, public policymakers need to carefully consider competitive market forces and collaborate with the broadcasting industry.

This authoritative study of the government policy behind the switchover also draws on the United Kingdom’s experience as a basis for comparative analysis of the United States, Japan, and western European nations, all of which will face similar questions in coming years. “The book provides an interesting and ‘different’ history of Digital Television, and if you want to know why and how the decisions were made, it deserves a place on your bookshelf.”– Jim Slater, Image Technology Magazine “Michael Starks brilliantly describes the complex mix of Government and industry responses to technological change which have led to the digital switchover process in the UK.”—Barry Cox, Chairman of Digital UK  , Between 2008 and 2012 the UK plans to turn off its conventional analogue terrestrial television and switch fully to digital TV. This is part of a trend across all the technologically advanced nations of the world. The city of Berlin led the way in 2003. The Netherlands became the first country to switch fully in 2006. Digital television was launched in the UK in 1998. Its growth has been dramatic and by no means smooth. The decision to switch fully is, at its heart, a political one: governments and regulators manage terrestrial spectrum and are ultimately responsible for switchover policy. Switching off the conventional analogue television signals to which consumers (and voters) have been accustomed for most of their lives poses a tricky political challenge. It cannot be accomplished by government diktat. Switching to Digital Television shows how, for success, public policy needs to work in conjunction with both competitive market forces and with organised broadcasting industry collaboration. Switching to Digital Television is an authoritative study of the policy of digital switchover. It is based primarily on UK experience but includes comparative studies spanning the United States, Japan and the leading countries of western Europe.]