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Strategic Advertising Mechanisms
More LessIt is the first time that the different strategic advertising mechanisms are explained in a single book. And this is also the first time that a book has brought together the most important and transcendent (for its applicability to the advertising market) strategic advertising mechanisms.
The text explains from classic mechanisms such as Rosser Reeves's USP or Procter & Gamble's copy strategy to modern mechanisms such as Kevin Roberts's Lovemarks or Douglas Holt's iconic brands. It also considers European mechanisms such as Jacques Séguéla’s star strategy or Henri Joannis’s psychological axis. The book has the most complete academic review.
Strategic Advertising Mechanisms: From Copy Strategy to Iconic Brands, integrates the most important strategic advertising mechanisms developed throughout the time: USP, brand image, positioning, Lovemarks... This is the first and only book to date that compiles the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising.
Primary readership will be among practitioners, researchers, scholars and students in a range of disciplines, including communication, advertising, business and economic, information and communication, sociology, psychology and humanities. There may also be appeal to the more general reader with an interest in how advertising strategic planning works.
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Shiny Things
Authors: Leonard Diepeveen and Timothy van LaarShiny Things combines an interest in visual art with a broad attention to popular culture – the wideness of its range is striking. It is more than just an expansion of subject matter, which many of today’s innovative books also have – it considers how a specific physical property manifests itself in both art and culture at large, and contributes to an analysis of and polemics about the world. It is accessibly written but with a careful application of contemporary theory.
Interesting, informative, and entertaining, this will appeal to progressive thinkers looking for new ways of presenting ideas. This is scholarship that challenges stale thought and interacts with philosophical ideas in real time, with a versatility that can often be lacking in traditional academic scholarship.
Using art, especially contemporary art, as its recurrent point of reference, the authors argue that shininess has moved from a time when rarity gave shiny things a direct meaning of power and transcendence. Shininess today is pervasive; its attraction is a foundation of consumer culture with its attendant effects on our architecture, our conceptions of the body, and our production of spectacle. Power and the sacred as readings of the shiny have given way to readings of superficiality, irony and anxiety, while somehow shininess has maintained its qualities of fascination, newness and cleanliness.
Examines the meanings and functions of shininess in art and in culture more generally: its contradictions of both preciousness and superficiality, and its complexities of representation; the way shininess itself is physically and metaphorically present in the construction of major conceptual categories such as hygiene, utopias, the sublime and camp; and the way the affects of shininess, rooted in its inherent disorienting excess, produce irony, anxiety, pleasure, kitsch, and fetishism. All of these large ideas are embodied in the instantly noticeable, sometimes precious and sometimes cheap physical presence of shiny things, those things that catch our eye and divert our attention. Shininess, then, is a compelling subject that instantly attracts and fascinates people.
The book engages primarily with visual art, although it makes frequent use of material culture, as well as advertising, film, literature, and other areas of popular and political culture. The art world, however, is a place where many of the affects of shininess come into clearest focus, where the polemical semiotics of shine are most evident and consciously explored.
Artists as diverse as Anish Kapoor (whose popular Cloud Gate sculpture in Chicago is a repeating example in the book), Olafur Eliasson, Jeff Koons, Carolee Schneemann, Audrey Flack, Fra Angelico and Gerard ter Borch centre the book in an art discourse that opens up to automobiles, Richard Nixon and Liberace.
Will be relevant to academics, scholars and students with an interest in contemporary theory and material and popular cultures. Potential interest across the humanities: philosophy, gender studies, perhaps public relations, advertising and marketing.
It will also appeal to more general readers with an interest in popular and material cultures, art and aesthetics. It is written in a genuinely accessible style, and its ideas and theory are embodied through examples and narratives. Will be of interest to readers of Oliver Sacks, James Gleick, George Lakoff, James Elkins or Rebecca Solnit.
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Spiritual Herstories
This is a collection of works by internationally recognized women leading the field of dance research and spirituality across the globe. Building on current soulful research scholarship in the discipline, these authors offer extensive and detailed research into spirituality, dance, gender, religion, somatics and women-centred dance research. Written by women dance scholars in higher education, this evocative and illuminating work highlights a growing discourse on gendered leadership in dance research. Spiritual Herstories provides new pathways and innovative research methods that respond to the educational needs of women emerging in male-centric socio-historic research traditions.
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Spanish Cinema of the New Millennium
More LessSpanish Cinema of the New Millennium provides a new approach to the study of contemporary Spanish cinema between 2000 and 2015, by analysing films that represent both ‘high’ and ‘popular’ culture side by side. The two film cultures are represented by Goya-winning films and the biggest box-office successes. By analysing the chronological trajectory of the country’s most important films over this period, Spanish Cinema of the New Millennium examines contemporary Spain’s national identity, culture and film industry.
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Superman: The Movie
More LessAt a moment when superheroes dominate pop culture, Gary Bettinson takes us back to the first comic book blockbuster. Superman: The Movie – The 40th Anniversary Interviews is a revealing behind-the-scenes portrait of the personalities and expertise that went into making this landmark of Hollywood cinema.
Marking 40 years since the film’s release, this book presents all-new interviews with the cast and crew, including Richard Donner (director), Ilya Salkind (producer), Pierre Spengler (producer), Margot Kidder (actor), Marc McClure (actor), Jeff East (actor), Sarah Douglas (actor) and Jack O’Halloran (actor).
The book serves as a rare insider account of an acclaimed blockbuster that was steeped in controversy throughout production. With refreshing candour, the interviewees cast light on the making and legacy of Superman: The Movie.
Charting the film’s inception through to its runaway release, this book provides a valuable insight into the practical logistics and day-to-day realities of mounting a big-budget production at a time when high-concept Hollywood blockbusters were only just emerging as a genre.
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Singing for Our Lives
More LessThe Campaign Choirs Network is a loose affiliation of like-minded choirs across the UK sharing a belief in a better world for all and dedicated to taking action by singing about it; the Campaign Choirs Writing Collective is a part of that network.
The book intends to inspire the reader to engage with this world: to find out more, to join a choir in their community, to enlist their local street choir to support campaigns for social change and, more generally, to mobilize artistic creativity in progressive social movements.
It is an introduction to street choirs and their history, exploring origins in and connections with other social movements, for example the Workers Education Association, the Clarion movement, Big Flame and the Social Forum movement. The book identifies the political nodes where choir histories intersect, notably Greenham Common, the Miners’ Strike, anti-apartheid and Palestinian struggles. The title of the book is taken from a song by the respected American musician and activist Holly Near, and is popular in the repertoire of many street choirs. Exploring the role of street choirs in political culture, Singing For Our Lives introduces this neglected world to a wider public, including activists and academics.
Signing for Our Lives also elaborates the personal stories and experiences of people who participate in street choirs, and the unique social practices created within them. The book tells the important, if often overlooked, story of how making music can contribute to non-violent, just and sustainable social transitions.
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Street Fashion Moscow
More Less[Few cities in the world offer the diversity of stunning visuals that can be found on the streets of Moscow, from famous landmarks like Red Square to the Boulevard Ring and Kamergersky Lane and the residential areas beyond the Garden Ring. For this book, former Moscow resident Elena Siemens travelled them all as an urban flâneur, taking photographs of contemporary fashion in action and setting it alongside explorations of modern and historic representations of fashion and beauty as seen in a wide variety of products of Russian culture. Through her photos and analysis, Siemens considers the question of how contemporary Russians understand their post-Soviet identity and express it through the ways they present themselves in public.
,Few cities in the world offer the diversity of stunning visuals that can be found on the streets of Moscow, from famous landmarks like Red Square to the Boulevard Ring and Kamergersky Lane and the residential areas beyond the Garden Ring. For this book, former Moscow resident Elena Siemens traveled them all as an urban flâneur, taking photographs of contemporary fashion in action and setting it alongside explorations of modern and historic representations of fashion and beauty as seen in a wide variety of products of Russian culture. Through her photos and analysis, Siemens considers the question of how contemporary Russians understand their post-Soviet identity and express it through the ways they present themselves in public.]
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Spellbound
Authors: Craig McDaniel and Jean Robertson[Asserting that written language is on the verge of its greatest change since the advent of the printing press, visual artist Craig McDaniel and art historian Jean Robertson bring us Spellbound – a collection of heavily illustrated essays that interrogate assumptions about language and typography. Rethinking the alphabet, they argue, means rethinking human communication. Looking beyond traditional typography, the authors conceive of new languages in which encoded pictorial images offer an unparalleled fusion of art and language. In a world of constant technological innovation offered by e-books, tablets, cell phones and the Internet, McDaniel and Robertson demonstrate provocatively what it would mean to move beyond the alphabet we know to a wholly new system of written communication.
, Asserting that written language is on the verge of its greatest change since the advent of the printing press, visual artist Craig McDaniel and art historian Jean Robertson bring us Spellbound – a collection of heavily illustrated essays that interrogate assumptions about language and typography. Rethinking the alphabet, they argue, means rethinking human communication. Looking beyond traditional typography, the authors conceive of new languages in which encoded pictorial images offer an unparalleled fusion of art and language. In a world of constant technological innovation offered by e-books, tablets, cell phones and the Internet, McDaniel and Robertson demonstrate provocatively what it would mean to move beyond the alphabet we know to a wholly new system of written communication.]
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Softimage
Authors: Ingrid Hoelzl and Remi Marie[With today’s digital technology, the image is no longer a stable representation of the world, but a programmable view of a database that is updated in real time. It no longer functions as a political and iconic representation, but plays a vital role in synchronic data-to-data relationships. It is not only part of a program, but it contains its own operating code: the image is a program in itself. Softimage aims to account for that new reality, taking readers on a journey that gradually undoes our unthinking reliance on the apparent solidity of the photographic image and building in its place an original and timely theorization of the digital image in all its complexity, one that promises to spark debate within the evolving fields of image studies and software studies.
,With today’s digital technology, the image is no longer a stable representation of the world, but a programmable view of a database that is updated in real time. It no longer functions as a political and iconic representation, but plays a vital role in synchronic data-to-data relationships. It is not only part of a program, but it contains its own operating code: the image is a program in itself. Softimage aims to account for that new reality, taking readers on a journey that gradually undoes our unthinking reliance on the apparent solidity of the photographic image and building in its place an original and timely theorization of the digital image in all its complexity, one that promises to spark debate within the evolving fields of image studies and software studies.]
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Some Wear Leather, Some Wear Lace
Authors: Andrea Harriman and Marloes BontjeIt was a scene that had many names: some original members referred to themselves as punks, others, new romantics, new wavers, the bats or the morbids. 'Goth' did not gain lexical currency until the late 1980s. But no matter what term was used, 'postpunk' encompasses all the incarnations of the 1980s alternative movement. Some Wear Leather, Some Wear Lace is a visual and oral history of the first decade of the scene. Featuring interviews with both the performers and the audience to capture the community on and off stage, the book places personal snapshots alongside professional photography to reveal a unique range of fashions, bands and scenes.
A book about the music, the individual and the creativity of a worldwide community rather than theoretical definitions of a subculture, Some Wear Leather, Some Wear Lace considers a subject not often covered by academic books. Whether you were part of the scene or are just fascinated by different modes of expression, this book will transport you to another time and place.
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Sonic Multiplicities
Authors: Yiu Fai Chow and Jeroen de Kloet[Sonic Multiplicities is a fascinating book, with essays rich in empirical detail and – captivatingly combining the personal and the theoretical – evocative of the complexities of experience, desire and politics in our perplexingly mobile and entangled world. The book focuses on Hong Kong pop music as part of a translocal, if not global network of flows, providing a starting point for the authors to unsettle received notions of Chineseness, place and identity, of particular importance in a time when we need to come to terms with and resist, the increasingly stifling discourse of 'the rise of China'.
,Through the lens of popular music in and from Hong Kong, Sonic Multiplicities examines the material, ideological and geopolitical implications of music production and consumption. Yiu Fai Chow and Jeroen de Kloet draw on rich empirical research and industry experience to trace the worldwide flow of popular culture and the people who produce and consume it. In doing so, the authors make a significant contribution to our understanding of the political and social roles such circulation plays in today’s world – and in a city under cultural threat in a country whose prominence is on the rise. Just as important, they clear a new path for the study of popular music.
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Shanghai Street Style
Authors: Toni Johnson-Woods and Vicki KaraminasShanghai Street Style marks the inaugural volume in an exciting new street style series from Intellect. With an array of up-and-coming young designers like Coko Wan, Nio and Helen Lee, Shanghai is swiftly cementing its status as a global fashion destination – its first fashion week was in 2011 – and this book brings together more than one hundred full-colour photographs showcasing the remarkable diversity of styles seen on its streets. Alongside the photographs are short pieces of critical commentary by Vicki Karaminas and Toni Johnson-Woods, shedding light on the city's changing culture and how this is expressed through the clothing choices of ordinary city-dwellers going about their daily routines. The result is a stunning street-level look at the trends shaping Shanghai's fascinating fashion scene, with interesting echoes of East meets West and old meets new.
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Sustainability, Participation and Culture in Communication
[At a time when sustainability is on everyone’s lips, this volume is one of the first to offer an overview of sustainability and communication issues – including community mobilization, information technologies, gender and social norms, mass media, interpersonal communication and integrated communication approaches – from a development and social change perspective. Drawing on contemporary theories of communication as well as real-world examples from development projects around the world, the contributors in this collection showcase the increasing richness and versatility of communication research and practice. Together, they make a case for adopting a more comprehensive perspective on communication in the areas of development and social change.,At a time when sustainability is on everyone’s lips, this volume is one of the first to offer an overview of sustainability and communication issues—including community mobilization, information technologies, gender and social norms, mass media, interpersonal communication, and integrated communication approaches—from a development and social change perspective. Drawing on contemporary theories of communication as well as real-world examples from development projects around the world, the contributors showcase the increasing richness and versatility of communication research and practice. Together, they make a case for adopting a more comprehensive perspective on communication in the areas of development and social change.]
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Spring and No Flowers
More LessAlbertine Gaur shares with the reader her childhood memories of the period just before, and during, the Second World War in Austria, her homeland. She relives this time of great social and political upheaval, depicting it through the eyes of a childhood as she passes from infancy to adolescence. It is a unique story, full of naïve poignancy, told with a poetic simplicity which helps us have a better understanding of how 'events' were seen and interpreted by a young person, struggling with the many diverse problems of 'growing up'. Incidentally, the book gives us an insight into child psychology and how children came to terms with fear, horror and violence but were to bear the scars of the trauma throughout their lives. It is a moving narrative, individual but, at the same time, universal in its appeal. She relates a personal drama, often with tragic implications, in which the characters are 'ordinary people' but who, in their different ways, portray the very passions and emotions which motivate society. To read about it is an enriching experience.
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The Search for Mind
More LessThe degree to which Cognitive Science can aspire to be the Science of the Mind is an ongoing debate. This highly influential book, published as a Second Edition, proposes a new approach to issues of the mind and of consciousness, drawing together themes from Philosophy right through to Artificial Intelligence.
Proposing an integrated approach to the science of mind, the book has been revised to meet the newest developments of its rapidly changing field. The author incorporates ideas from across the board into a new theory of consciousness, selfhood and cognitive development.
The first part presents clear introductions to the disciplines that are traditionally seen to constitute Cognitive Science - Philosophy, Psychology, Linguistics, Neuroscience, Artificial Intelligence and Ethnology. The second section focuses on the nature of symbol systems, detailing theories of consciousness and selfhood.
The two strands are woven together into a new theory of cognition and its development, and the author concludes that a science that fully attempts to treat cognition must remain au fait with the findings from all other approaches to the study of the mind, from the purely behaviourist to the purely experiential. As the Second Edition is published, The Search for Mind is unquestionably among the most acclaimed accounts of the area written by a single author.
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Spectacular Death
[An interdisciplinary collection of essays on the medical and social articulation of death, this anthology considers to what extent a subject as elusive as death can be examined. Though it touches us all, we can perceive it only in life – with the predictable result that we treat it either as a clinical or social problem to be managed or as a phenomenon to be studied quantitatively. This volume goes beyond these models to question self-reflexively how the management of death is organized and motivated and the ways that death is at once feared and embraced. Drawing on the very latest in the medical humanities, Spectacular Death gives us an enlightening new perspective on death from the classical world to the twenty-first century.
,A collection of essays on the medical and social articulation of death, this anthologyconsiders to what extent a subject as elusive as death can be examined. Though it touches us all, we can perceive it only in life – with the predictable result that we treat it either as a clinical or social problem to be managed or as a phenomenon to be studied quantitatively.
This volume goes beyond these models to self-reflexively question how the management of death is organized and motivated and the ways that death is at once feared and embraced. Drawing on the very latest in the medical humanities, Spectacular Death gives us an enlightening new perspective on death from the classical world to the twenty-first century.
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Sistershow Revisited
By D-M WithersSistershow Revisited uses the antics of a Bristol-based theatre group to tell the history of feminism in Bristol 1973–75.
Based on the Heritage Lottery Funded exhibition of the same name, it contains colour photographs, archival material, original articles and commentary.
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Searching for Art's New Publics
Drawing on contributions from practicing artists, writers, curators, and academics, Searching for Art’s New Publics explores the ways in which artists seek to involve, create and engage with new and diverse audiences—from passers-by encountering and participating in the work unexpectedly, to professionals from other disciplines and members of particular communities who bring their own agendas to the work. Bridging the gap between practice and theory, this exciting book touches on issues of relational aesthetics, but also offers an illustrated artist-based approach. Searching for Art’s New Publics will appeal to students studying fine art (especially those with an interest in cross-disciplinary work and public art) and those studying curating.
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Serbian & Greek Art Music
The music of Serbia and Greece has long been a vital part of Balkan culture, but it has been excluded from the academic canon of Western music history. Katy Romanou corrects this oversight with Serbian and Greek Art Music, the first book in English on the subject. Written by seven renowned musicologists, the book stresses the interaction between music and politics and relates the efforts of local musicians to synchronize their musical environment with the West. Focusing on music education, musical culture, and creation, this timely volume will be of interest to musicologists and scholars of Balkan culture.
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Sex on Stage
More Less[In the post-war period, theatre provided an important critique of the way in which British society engaged with issues of the politics of gender and sexuality. Sex on Stage examines how British playwrights brought gender politics including women’s sexuality and gay and lesbian issues to the cutting edge of drama after World War II. Through a close reading of playwrights such as John Osborne, Harold Pinter and Terence Rattigan, alongside accounts of their socio-political context and public reception, Andrew Wyllie reveals that this more progressive age was also one in which masculine anxieties and a consequent reaction were discernible.With its full treatment of this important aspect of British theatrical history and the intense relationship between theatre, gender politics and society, Sex on Stage will appeal to academics and students of drama, gender studies and cultural studies.
, In the years just after World War II, theater provided an important critique of British society’s engagement with gender and sexual politics. Sex on Stage examines how British playwrights, actors, and directors brought women’s sexuality and gay and lesbian issues to the cutting edge of drama after World War II. Through a close reading of playwrights such as John Osborne, Harold Pinter, and Terence Rattigan, alongside accounts of their sociopolitical context and public reception, Andrew Wyllie reveals that this more progressive age was also one of reactionary statements and industry-wide anxiety. ]
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