My Name Is Khan and I'm Still Too Flamboyant

Released in February 2010, My Name Is Khan -- a commercial Bollywood film directed by Karan Johar has the distinction of being the highest grossing Indian film in overseas markets. It is one of several recent Bollywood films to have sold distribution rights to divisions of transnational companies, in this case, to Fox Star for distribution in the United Kingdom, South Africa, Australia, Southeast Asia, the Middle East, and Europe and to Fox Searchlight for distribution in the U.S. With its global reach, My Name Is Khan has generated a range of critical reviews which often come with cultural bias preconceptions about what constitutes "good" cinema. By examining Western concerns about My Name Is Khan, it is possible to identify obstacles to Bollywood's ability to attract larger Western audiences.