Preparing graduates in art and design to meet the challenges of working in the creative industries: a new model for work

It is clear from recent research studies that art and design higher education has the potential to develop capable, flexible, adaptable, lateral thinking and creative individuals, but students do not necessarily recognize these positive outcomes. They also lack essential professional skills and an understanding of the industry they are entering. Yet, this is a growth sector of the economy and people working in the creative industries have shown that they can evolve thriving businesses. This paper explores how these industries work and what the requirements are, what the main concerns are for graduates entering the workplace, and why students find it difficult to make the connection between what they are learning and work. Finally, a student evaluation of the learning outcomes of an assignment, focusing on small creative businesses, provides some insights into how students can develop confidence and professional skills, as well as an understanding of how small creative businesses operate.