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Volume 1, Issue 3
  • ISSN: 1474-273X
  • E-ISSN: 2040-0896


This paper offers advice on how to organize doctoral programmes in design based on theory, generalization from the team organization project at the Norwegian School of Management (NSM) and the author's personal experience as a team leader.

A doctoral programme in design employs experts from conceptually separate disciplines and physically separated units. Teachers and students create the learning climate of creative and investigative processes. Knowledge managers convert from hierarchical organizations based on individual empowerment to teams. They motivate to accept team task responsibility. Members participate in team coordination and integration to create superior development and implement the production, distribution, and application of knowledge.

The author presents theories of conversion to teams. The paper discusses ideal leader and member values and behaviour during and after conversion. Experience from the conversion process at the Norwegian School of Management (NSM) illustrates effects of following and deviating from the ideal theory of team organization.


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