Skip to content
1981
Volume 25, Issue 1
  • ISSN: 1474-273X
  • E-ISSN: 2040-0896

Abstract

Animation captivates viewers with its visual storytelling, fostering creativity, delivering entertainment, and imparting knowledge. It influences culture, media and education, shaping our perception of the world. Animation films are popular for their engaging narratives, well-developed characters and cultural significance. Character design in animated films can embody a brand’s essence, transcend cultural boundaries and influence behavior. The rising prominence of animation in global media significantly impacts children’s learning and creativity. Japanese anime, in particular, has gained a strong foothold in various markets, including India, shaping the animation landscape. This study explores anime’s growing influence on character design among Indian animation students, assessing their character design process and awareness of Indian animation. Surveys and interviews with students, faculty and industry professionals reveal anime’s impact on students’ creative projects and the limited awareness of Indian animation. The study emphasizes the need for further research to understand anime’s influence on students’ artistic styles.

Loading

Article metrics loading...

/content/journals/10.1386/adch_00090_1
2024-08-28
2026-04-14

Metrics

Loading full text...

Full text loading...

References

  1. Alsubaie, S. S. and Alabbad, A. M. (2020), ‘The effect of Japanese animation series on informal third language acquisition among Arabic native speakers’, English Language Teaching, 13:8, pp. 91119.
    [Google Scholar]
  2. Anime News Network (2016), ‘Report: Anime industry up 12% in 2015’, 29 September, https://www.animenewsnetwork.com/news/2016-09-29/report-anime-industry-up-12-percent-in-2015/. Accessed 6 July 2017.
    [Google Scholar]
  3. Anuradha, M. and Kannan, S. (2016), ‘Cultural constructs in popular television cartoon programs: A content analysis’, International Journal of Research in Engineering and Social Sciences, 6:5, pp. 3549.
    [Google Scholar]
  4. Araki, T. (2006), Death Note, Japan: Madhouse.
    [Google Scholar]
  5. Attack on Titan (2013–2023, Japan: Wit Studio and MAPPA).
  6. Bin Abdul Ghani, D. and Suhairiah Binti Abdul Jalil, H. (2019), ‘The exploring visual styles of colours base on Studio Ghibli in My Neighbour Totoro short anime’, Journal of Engineering and Applied Sciences, 14:17, pp. 647890.
    [Google Scholar]
  7. Braun, V. and Clarke, V. (2022), ‘Thematic analysis: A practical guide’, QMiP Bulletin, 1:33, pp. 4650, https://doi.org/10.53841/bpsqmip.2022.1.33.46.
    [Google Scholar]
  8. Chaudhuri, A. (2012), Arjuna: The Warrior Prince, India: UTV Motion Pictures.
    [Google Scholar]
  9. Cho, H., Schmalz, M. L., Keating, S. A. and Lee, J. H. (2018), ‘Analyzing anime users’ online forum queries for recommendation using content analysis’, Journal of Documentation, 74:5, pp. 91835.
    [Google Scholar]
  10. Chota Bheem (2008–present, India: Green Gold Animations).
  11. Cowan, G. (1998), Statistical Data Analysis, New York: Oxford University Press.
    [Google Scholar]
  12. Crayon Shin-chan (1992–present, Japan: Shin-Ei Animation).
  13. Demon Slayer: Kimetsu No Yaiba (2019–present, Japan: Ufotable).
  14. Dhanunjay, G. S., Singh, P., Samee, S., Vengatesan, K., Kumar, A. and Singhal, A. (2021), ‘Brain inspired visual effects and animation psychological computing impact in Indian television advertisement pre and post 2000s’, in M. Rajesh, K. Vengatesan, M. Gnanasekar, R. Sitharthan, A. B. Pawar, P. N. Kalvadekar and P. Saiprasad (eds), Recent Trends in Intensive Computing, Amsterdam: IOS Press, pp. 64752.
    [Google Scholar]
  15. Doraemon (2005–present, Japan: Shin-Ei Animation).
  16. Dragon Ball Z (1989–1996, Japan: Toei Animation).
  17. Emerson, D. L. (2019), ‘Mythology in children’s animation’, Mythlore, 38:1, pp. 25966.
    [Google Scholar]
  18. Hassan, N. A., Sallehuddin, I. S. and Aziz, N. N. A. (2016), ‘A study on anime and its impacts among university students’, International Conference on Social Sciences and Humanities, Kajang, Malaysia, 20–21 April 2016.
    [Google Scholar]
  19. Islam, Md. T., Nahiduzzaman, K. Md., Why, Y. P. and Ashraf, G. (2010), ‘Learning character design from experts and laymen’, in A. Sourin (ed.), 2010 International Conference on Cyberworlds, Singapore, 20–22 October, Los Alamitos, CA: IEEE, pp. 13441.
  20. Jagannath, R. (2023), ‘Makoto Shinkai film festival in India: List of cities, films, and reactions’, Sportskeeda, 27 May, https://www.sportskeeda.com/anime/makoto-shinkai-film-festival-india-list-cities-films-reaction. Accessed 11 July 2023.
    [Google Scholar]
  21. Jaggi, R. (2011), ‘From Disney to Doraemon: Japanese anime substitute American animation on Indian children’s television: A trend study’, Amity Journal of Media & Communication Studies, 1:1, pp. 712.
    [Google Scholar]
  22. Jaggi, R. (2014), ‘An overview of Japanese content on children’s television in India’, Media Asia, 41:3, pp. 24054.
    [Google Scholar]
  23. Jujutsu Kaisen (2020–present, Japan: MAPPA).
  24. Karmakar, Dr (2023), ‘A significant assessment on animation of India’, Alochana Chakra Journal, 9:5, pp. 57386.
    [Google Scholar]
  25. Kelts, R. (2006), Japanamerica: how Japanese pop culture has invaded the U.S., New York: Palgrave Macmillan.
    [Google Scholar]
  26. Kumar, P. (2018), ‘The study of Indian animation industry’, Pramana Research Journal, 8:12, pp. 26673.
    [Google Scholar]
  27. Li, C. (2021), ‘Influence of Hayao Miyazaki’s animation on the cross-cultural spread of Japanese traditional culture under the background of 5G and wireless communication’, Wireless Communications and Mobile Computing, article first, https://doi.org/10.1155/2021/1640983.
    [Google Scholar]
  28. Monster (2004–2005, Japan: Madhouse).
  29. Naruto (2002–2007, Japan: Pierrot).
  30. Oh, J. E. and Kim, K. J. (2020), ‘How nostalgic animations bring tourists to theme parks: The case of Hayao Miyazaki’s works’, Journal of Hospitality and Tourism Management, 45:4, pp. 46469.
    [Google Scholar]
  31. One Piece (1999–present, Japan: Toei Animation).
  32. Poggiali, J. (2018), ‘Student responses to an animated character in information literacy instruction’, Library Hi Tech, 36:1, pp. 2942.
    [Google Scholar]
  33. Pokemon (1997–present, Japan: OLM).
  34. Qutub, A. and Alardawi, M. (2022), ‘Saudi viewers’ perceptions of Attack on Titan Japanese animation online series’, Asian Social Science, 18:1, pp. 165.
    [Google Scholar]
  35. Roll No. 21 (2020, India: Animasia Studio and Cosmos Maya).
  36. Ruh, B. (2014), ‘Conceptualizing anime and the database fantasyscape’, Mechademia, 9, pp. 16475.
    [Google Scholar]
  37. Sabnani, N. (2005), ‘The challenges of a sleeping giant’, Design Issues, 21:4, pp. 94105.
    [Google Scholar]
  38. Sahai, V. (2021), Scope in Indian Animation: A Comparative Study between Western Animation & Indian Animation, Kanchipuram: Excellent Publishing House.
    [Google Scholar]
  39. Samant, V. G. (2005), Hanuman, India: Sahara One Motion Pictures.
    [Google Scholar]
  40. Sasaki, K., Mohan, R. and Sako, Y. (1997), Ramayana: The Legend of Prince Rama, Japan and India: Nippon Ramayana Film Co. and Toei Animation.
    [Google Scholar]
  41. Sharma, P. (2007), Bal Ganesh, India: Shemaroo Entertainment.
    [Google Scholar]
  42. Shinkai, M. (2007), 5 Centimeters Per Second, Japan: CoMix Wave Inc.
    [Google Scholar]
  43. Shinkai, M. (2011), Children Who Chase Lost Voices, Japan: Media Factory.
    [Google Scholar]
  44. Shinkai, M. (2016), Your Name, Japan: Toho.
    [Google Scholar]
  45. Shinkai, M. (2019), Weathering with You, Japan: Toho.
    [Google Scholar]
  46. Shinkai, M. (2022), Suzume, Japan: Toho.
    [Google Scholar]
  47. Silvio, T. (2010), ‘Animation: The new performance?’, Journal of Linguistic Anthropology, 20:2, pp. 42238.
    [Google Scholar]
  48. Singh, P., Surender Dhanunjay, G., Santosh, T., Bhavana, S., Vengatesan, K. and Kumar, A. (2021), ‘Deep psychological learning of Japanese anime graphics in India using cognitive computation’, Recent Trends in Intensive Computing, 39, pp. 62128.
    [Google Scholar]
  49. Srinivasa Rao, S. (2008), Ghatothkach, India: Shemaroo Entertainment.
    [Google Scholar]
  50. Steine, I. M. (2019), ‘Anime in tourism: An analysis of Norwegian anime enthusiasts’ motivation for conducting anime-induced travels to Japan’, master’s thesis, Tromsø: UiT The Arctic University of Norway.
    [Google Scholar]
  51. Strauss, A. and Corbin, J. (1990), Basics of Qualitative Research: Grounded Theory Procedures And Techniques, Newbury Park: Sage Publications.
    [Google Scholar]
  52. Teru, Shimamura (2010), ‘Japan animation: From commercialism to art’, Procedia: Social and Behavioral Sciences, 2:5, pp. 732732.
    [Google Scholar]
  53. The Hindu Bureau (2023), ‘Makoto Shinkai Film Festival announced in India; Suzume, Weathering With You and more to be screened’, The Hindu, https://www.thehindu.com/entertainment/movies/makoto-shinkai-film-festival-announced-in-india-suzume-weathering-with-you-and-more-to-be-screened/article66829905.ece. Accessed 5 July 2023.
    [Google Scholar]
  54. Tongdhamachart, N. (2015), ‘Japanese animation: Thailand’s perspective’, International Journal of Arts & Sciences, 8:2, pp. 12937.
    [Google Scholar]
  55. Wang, X., Pan, H. R., Zhu, N. and Cai, S. (2021), ‘East Asian films in the European market: The roles of cultural distance and cultural specificity’, International Marketing Review, 38:4, pp. 71735.
    [Google Scholar]
  56. Yoon, Y. J., Hwang, B. K., Lee, S. J., Lee, J. O. and Chae, H. (2017), ‘Analysis of seven animation characters in Pororo the Little Penguin with Sasang typology’, Integrative Medicine Research, 6:2, pp. 15664.
    [Google Scholar]
  57. Zong, M., Qi, Z. and Zong, Z. (2020), ‘Research on character expression shaping in animation movies’, in Rumbal, T. Volodina and Y. Zhang (eds), 4th International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2020), Moscow, Russia, 13–14 March, Amsterdam: Atlantis Press, pp. 15155.
/content/journals/10.1386/adch_00090_1
Loading
/content/journals/10.1386/adch_00090_1
Loading

Data & Media loading...

This is a required field
Please enter a valid email address
Approval was a success
Invalid data
An error occurred
Approval was partially successful, following selected items could not be processed due to error
Please enter a valid_number test