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A survey of county commissioners, chamber of commerce executives and journalists in western Kansas examined perceptions and attitudes toward change in a region of declining population. The surveys were augmented with follow-up interviews. The results showed a strong preference for locally generated news content and a belief that rural journalists should be both objective and community boosters. There was skepticism towards the Internet as a source of local news. While all respondents said they welcome newcomers, only one in five indicated they were comfortable with the rising numbers of Hispanics and Latinos in the region.