Making sense of innovative and disruptive news in the digital age

Launched in 2012, Zetland (zetland.dk) is a Danish media company that approaches digital journalism as ‘a force of good’. Its mission contains a paradox: it is simple but simultaneously complex – not to make news but to make sense of it. Through its diverse practices that vary from daily publications in a custom-built platform to pioneering shows of ‘performed’ journalism, Zetland’s aim is to tell stories worth remembering that integrate audiences – as co-creators in all journalistic processes – to be able to distribute knowledge and build a well-informed community. Since their founding, a lot has changed. Although its core remained the same, Zetland recently expanded, raising two million euros, broadening its team with 25 new members and adding the publication of a daily in-depth digital newspaper, all the while experimenting with new paradigms of digital journalism.