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This article argues that the dominant tradition of journalism that places the reporter as a mere observer to events, power relations and global hierarchies is unfit as a working model for cross-border collaboration teams. By reversing the perspective of research, it investigates how the ‘neutral‘ position of journalism itself has been shaped by historical context, story-telling traditions, iconic imageries and naturalized assumptions that have influenced its view of the world. With the goal of initiating a knowledge transfer, this article explores key concepts from Cultural Studies and Postcolonial Theory to apply them to contemporary journalism practices.