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Communicating chaos: New perspectives on VUCA
  • ISSN: 2001-0818
  • E-ISSN:


In times of heightened global uncertainties, media professionals, journalists and public communicators have been left with little or no guidance as to how to manage and communicate unprecedented events. Despite a wide recognition that contemporary life and media worlds have become increasingly complex, associated communication strategies for dealing with confusion and moving through turbulence have not kept pace. This Special Issue of the () revisits the almost forty-year-old acronym for volatility, uncertainty, complexity and ambiguity (VUCA) and investigates how present experiences of chaos may benefit from the systems-thinking approaches of VUCA. The Special Issue seeks to make an argument for further development of VUCA models addressing the paucity of tools in existing chaos and complexity in communication strategies.


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  1. McNulty, E. J.. ( 2015;), ‘ Leading in an increasingly VUCA world. ’, 27 October, https://www.strategy-business.com/blog/Leading-in-an-Increasingly-VUCA-World. Accessed 15 February 2023.
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