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This study analyses newspaper editorials (n = 146) on a specific public health issue, i.e., COVID-19, published in selected Bangladeshi Bengali and English dailies (n = 2). The researcher uses the content analysis method to explore key themes, foci, positions, suggestions and agendas in the editorials. Editorials published during March–June 2020, the first phase of the COVID-19 pandemic in Bangladesh, were chosen for analysis. The results show that the main themes and foci are the same, but secondary themes and foci differ. In addition, each newspaper has a different position, recommendation and agenda. The study found that several factors influence an editorial board’s decisions. These include editorial policy, the newspaper’s ideological stance, significant current events, societal context, the state system, government and political pressures, sociocultural issues and readers’ expectations. The theoretical framework for this research is grounded in agenda-setting theory, which posits that while the media may not control how the public thinks, it significantly shapes what the public thinks about by prioritizing specific issues. This study demonstrates how Bangladeshi newspapers used their editorials to set agendas during the pandemic, influencing public discourse and potentially shaping policy. The study’s outcomes address existing knowledge gaps and contribute to emerging discourses on crisis communication in the social sciences.
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https://doi.org/10.1386/ajms_00159_1 Published content will be available immediately after check-out or when it is released in case of a pre-order. Please make sure to be logged in to see all available purchase options.