%0 Journal Article %A Partington, Angela %T Class, clothes, and co-creativity %D 2013 %J Clothing Cultures, %V 1 %N 1 %P 7-21 %@ 2050-0750 %R https://doi.org/10.1386/cc.1.1.7_1 %K consumption %K class %K fashion %K hybridization %K culture %K clothing %I Intellect, %X Abstract This article discusses the proliferation of class distinctions through the consumption of fashion, using the concept of co-creativity to further our understanding of the role of consumers in the production of newness and difference. Drawing on recent theories of identity and creativity, it is a contribution to the development of research methodologies adequate to the task of understanding fashion, by focusing on cross-media practices through which clothes/objects become meaningful, rather studying clothes within the confines of an object-based discipline (such as Dress History). It emphasizes creative production as the outcome of historically specific relationships between practitioners, objects/images, and consumers. The broader context for this discussion relates to current issues and debates around the creative economy’s need for a fusion of knowledge and skills from graduates who are comfortable working across the boundaries of established disciplines such as design and marketing. %U https://intellectdiscover.com/content/journals/10.1386/cc.1.1.7_1