Blue or pink? That is the question: Homophobia and its influence on the gendering of colour symbolism | Intellect Skip to content
Volume 1, Issue 3
  • ISSN: 2050-0742
  • E-ISSN: 2050-0750



Gender demarcation by the colours blue and pink in children’s clothing became too conspicuous to ignore during the decades before and after the turn of the twentieth century in America. This article elucidates the correlation between the history of colour fixation for babies of each gender and the formation of gender identity during this period. The investigation into the colour assignment to babies of each gender from the late Victorian era to the post-war era will demonstrate the vying relations of both sexes that were represented by blue and pink and the evolving interrelationship between colour and social structure when the fear of homosexuality was particularly widespread in the Euro-American world.


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  • Article Type: Article
Keyword(s): blue; colour; gender; gendered consumption; masculinity; pink; sexuality
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