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Volume 5, Issue 1
  • ISSN: 2050-0742
  • E-ISSN: 2050-0750



We have all been there: we put on an outfit, one we wore the previous week or previous day, and it just does not feel right. You look in the mirror and it does not work, the computer inside your head screams out: ‘YOUR IDENTITY HAS BEEN COMPROMISED’. As silly as this may seem, it is a familiar – and well-documented – story; we dress ourselves to reflect how we want to be perceived (Woodward 2007) and to reflect our identity. This might change on a daily basis: we might be cool and casual on a Monday and sharp as a point on Tuesday, but research shows wearing something that does not reflect how you feel can actually have a negative impact on your sense of well-being.


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