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Volume 17, Issue 1
  • ISSN: 1757-1898
  • E-ISSN: 1757-1901

Abstract

This exploratory study aims to analyse the perception that ‘new femininities’ have regarding the influence of popular media culture on identity, based on the experiences of a group of 30 women in Spain. By using the qualitative research technique of semi-structured individual interviewing and the feminist sociological analysis of the discourse, this article explores these new femininities’ (self-)perceptions across three key areas: media consumption habits, the portrayal of the new modern woman in the media and the social and personal impacts of media culture. The findings reveal significant divergences between interviewees who declare themselves feminists and those who disavow or distrust feminism in the extent they recognize the media’s capacity to impact their personal lives and influence their subjectivity and their feminine identity.

Funding
This study was supported by the:
  • Fulbright Fellowship
  • Department of Journalism I (University of Seville)
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2025-05-30
2026-04-13

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/content/journals/10.1386/cjcs_00115_1
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  • Article Type: Article
Keyword(s): feminist dis-identification; identity formation; interview; new modern woman; popular media culture; qualitative research; representation; subjectivity

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