Stereotypes: Perceptions of the ‘other’ in Second Generation | Intellect Skip to content
Volume 6, Issue 2
  • ISSN: 2040-4344
  • E-ISSN: 2040-4352



The South Asian stereotype has been presented on British television through programmes such as Mind Your Language (LWT/ITV, 1977–79) and It Ain’t Half Hot Mum (BBC Television, 1974–1981). This article traces the journey of the South Asian stereotype from the racist undertones presented in British television comedies of the 1970s to the British Asian comedy show Goodness Gracious Me! (BBC Television, 1998–2000) that used the stereotype to gain a sense of ownership and represent British and South Asian identity through a South Asian lens. In recognising the South Asian presence on British television, it has been identified that the traditional stereotype has shifted from the marginalised depiction of the ‘other’ to a representation of the British-Asian subject as an integral part of multicultural Britain. Using the television drama Second Generation, an illustration of how British-Asian female identity no longer relies on previous South Asian stereotypes has been made, demanding a new way of seeing and gaining cultural understanding.


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