If you speak fashion you speak Italian: Notes on present day Italian fashion identity | Intellect Skip to content
1981
Volume 1, Issue 2
  • ISSN: 2040-4417
  • E-ISSN: 2040-4425

Abstract

What is the meaning of national fashion in a globalized world Having or not having a national fashion upon which to rely seems to matter more and more for the success of brands operating in the contemporary market. This is so despite and perhaps because of production being increasingly transnational. The following article investigates how the project of a distinctive Italian fashion identity (made in Italy) is produced through discursive formulations and industrial practices in China and in Italy. It explores the meaning of made in Italy based on the perceived reproduction of historical or imagined traditions.

Loading

Article metrics loading...

/content/journals/10.1386/csfb.1.2.203_1
2010-12-01
2024-03-04
Loading full text...

Full text loading...

http://instance.metastore.ingenta.com/content/journals/10.1386/csfb.1.2.203_1
Loading
This is a required field
Please enter a valid email address
Approval was a success
Invalid data
An error occurred
Approval was partially successful, following selected items could not be processed due to error