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Design for Medicine and Healthcare
  • ISSN: 2055-2106
  • E-ISSN: 2055-2114

Abstract

This article explores how co-design was used to engage young people in the design of a new brand identity and online platform for the Auckland District Health Board’s Peer Sexuality Support Programme (PSSP). Unlike conventional branding practices that do not generally engage users as co-creators in the early discovery stages of the design process, in this research young people were brought into the design process as informants and co-designers. This drove both brand strategy and touchpoint design, positioning the brand to be better accepted by the young people involved in the programme. A series of discovery and evaluation co-design workshops, with a diverse range of PSSP youth leaders, offered game-like interactive activities and the opportunity for open discussions. Engaging young people in fun and meaningful ways helped them uncover and share insights that could only be possible by directly involving them in the design process. The outputs of this co-designed brand – FRANK – incorporated a full visual identity and a proposal for an online platform. The final brand design elicited strong positive responses from PSSP youth leaders, highlighting the importance of involving young people in the design of products and services that address issues affecting them.

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2020-10-01
2024-04-20
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Engaging young people in the co-design of a brand and online platform for a public health organization
Journal of Design, Business & Society 6, 165 (2020); https://doi.org/10.1386/dbs_00010_1
/content/journals/10.1386/dbs_00010_1
/content/journals/10.1386/dbs_00010_1
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  • Article Type: Article
Keyword(s): branding; co-design; design; healthcare; public health; young people

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