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Volume 8, Issue 1
  • ISSN: 2055-2106
  • E-ISSN: 2055-2114

Abstract

In recent years, exterior façades have become one of the common architectural features in most of the retail business premises. The external façades, in this case, are considered as aesthetic instruments that add more value to the businesses through continued customer attraction. The exterior façade design should incorporate the architectural elements that are attractive for the customers to develop the willingness to get into the business premises. In the retail business buildings, there is a crucial need to have uniquely designed exterior façades that will enhance the aesthetic qualities. This research was conducted to state the façade design effect towards customer preferences in high-end retailer stores. The case study selected was the façade of Louis Vuitton store in Tokyo’s Ginza shopping district, comparing between its original and current façade designs. This research used an experimental approach by altering research variables. The altered variables were the façade design elements, whereas the influenced variables were customers’ preferences. The decidedness of sample used purposeful sampling method with a technical survey via a questionnaire. The determination of the customers’ level of attraction towards the exterior façade design of the retail building had been done after calculating and breaking down the façade elements and features. Moreover, the author offers two façade designs of the same building: the original façade design (Façade A) and the current façade design (Façade B) to get a description of customers’ preferences. By comparing both façades’ elements, the result showed that the exterior façade design had a significant effect on customer attraction and aids in enhancing the business value for retail businesses. The building that houses the Louis Vuitton store without a very distinctive external façade was upgraded and the outcomes for this study were assessed. Very limited research has been done about building façades in general. This study about façade design in particular and its influence on customer attraction, resulting in boosting a business, is unique and original in its nature.

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2022-03-01
2024-04-25
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Exterior façade design and its impact on boosting business and attracting customers in retail sectors
Journal of Design, Business & Society 8, 69 (2022); https://doi.org/10.1386/dbs_00033_1
/content/journals/10.1386/dbs_00033_1
/content/journals/10.1386/dbs_00033_1
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  • Article Type: Article
Keyword(s): building envelope; business boost; customer satisfaction; design strategy; exterior design; façade design; Louis Vuitton; store design

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