Revisiting the materiality of signs: collective enunciation, landscaping, and the autoglottic space

Taking the semiotic landscaping of the Occupy Movement in Hong Kong in 2014 as an example, the article explores the semiotic relation between the materialization of signs and the constitution of a collectivity. Juxtaposing the concepts of ‘collective assemblage of enunciation’, ‘landscaping’ and ‘autoglottic space’, the article argues that collective enunciations are not autonomous from human agency. Instead, collective enunciations can be created by deliberate de-subjectification and de-personification in the materialization of signs.