Celebrity manufacture theory: Revisiting the theorization of celebrity culture | Intellect Skip to content
1981
Volume 12, Issue 2
  • ISSN: 1757-1952
  • E-ISSN: 1757-1960

Abstract

Celebrity Manufacture Theory postulates that both the emergence of celebrities and our fascination with them are shaped by the media. Another premise of the theory is that a person’s fame does not necessarily correlate with the talent or achievements of that person. Rather, it often depends on the way the media manufacture that person as a celebrity. Today’s celebrity culture extols a particular type of fame – one created and sustained by media production. Hence, there is a painstaking method of personification and commodification at work. The pursuit for authenticity is not the objective of Celebrity Manufacture Theory. For this reason, the theory is an example of a ‘manipulation theory’. It describes how media industries manipulate audiences through mass-mediated celebrity production. To best understand Celebrity Manufacture Theory, four major tenets are thoroughly described in this article: (1) media mirage, (2) democratization of spotlight, (3) commodity and (4) cultural mutation.

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2021-12-01
2024-05-27
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