Food and Drink: Engaging the Logics of New Mediation

This article draws on the belief that the contemporary conjuncture is in part defined in relationship to emerging new media, to pursue the thesis that logics of new mediation should not be selectively "discovered" in proximity to the digital and digitizing objects that are traditionally called new media technologies. Such logics are culturally pervasive and the implications of these logics extend to changing interactions with nondigital technologies that do not often, if ever, qualify as new media. If the logics of new mediation do underwrite our contemporary cultural condition, they have done work to redefine the relations that construct the contexts of life. These contexts include digital and mechanical technologies, but also the varied products of human intervention - including the production, distribution, consumption, and formation of discourse about food and drink.