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Volume 15, Issue 3-4
  • ISSN: 1539-7785
  • E-ISSN: 2048-0717



The difference between a technocrat and a technophobe is easy to discern. One celebrates the progress of technology as panacea for societal ills, clearly believing that human conundrums caused by its progress will be eliminated as the technologies mature. A technophobe, on the other hand, is reticent, even fearful of the changes brought about by technology, uncomfortable and uncertain about how these changes will affect the world. What is not as readily discernible is whether the bulk of those adopting new technologies give a second thought to either stance or whether the culture-shaping power involved in using them ever registers in their awareness. Jacques Ellul’s seminal work, , addresses this power through careful and constructive analysis. With particular attention to the emergence of social media, this article explores Ellul’s sociological reflections in regard to friendship in the technological society – its inefficiency, its efficacy and its ultimate place in the formation of all that it means to be human.


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