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By applying Marshall McLuhan’s tetrad, this article proposes and responds to the question, ‘[h]ow does mixed reality change and create social environments?’. Historical examples of media as tools and modes of experience are described and assessed in order to reveal traces of the old and the ancient found in mixed reality. These examples include the Palais de l’electricité of 1900 and the medieval palimpsest. The article concludes with the argument that mixed reality foretells a new age of consumption.
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https://doi.org/10.1386/eme.18.1-2.43_1 Published content will be available immediately after check-out or when it is released in case of a pre-order. Please make sure to be logged in to see all available purchase options.