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1981
Volume 18, Issue 1-2
  • ISSN: 1539-7785
  • E-ISSN: 2048-0717

Abstract

By applying Marshall McLuhan’s tetrad, this article proposes and responds to the question, ‘[h]ow does mixed reality change and create social environments?’. Historical examples of media as tools and modes of experience are described and assessed in order to reveal traces of the old and the ancient found in mixed reality. These examples include the of 1900 and the medieval palimpsest. The article concludes with the argument that mixed reality foretells a new age of consumption.

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/content/journals/10.1386/eme.18.1-2.43_1
2019-03-01
2026-04-14

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  • Article Type: Article
Keyword(s): Aura; McLuhan’s tetrad; media history; mixed reality; new media; palimpsest
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