The Mechanical Handmaiden Rhetoric After Marshall McLuhan | Intellect Skip to content
1981
Volume 2, Issue 2
  • ISSN: 1539-7785
  • E-ISSN: 2048-0717

Abstract

Abstract

Despite a recent revival, Marshall McLuhan remains stranded on the theoretical margins of communication scholarship. Whether primarily because of his aphoristic and ambiguous writing or because of the immense difficulties posed by his thought for the study of communication, his peripheral status sidesteps around the important contributions he has made to understanding human discourse and interaction. In an effort to confront and reclaim McLuhan from the margins, this article considers the consequences of his thought for a subset of communication scholarship: the study of rhetoric. We contend that McLuhan’s work offers certain correctives to the conventional study of rhetoric that make possible a confluence of rhetorical criticism and media ecology, a convergence necessitated by the politics and ideologies of today’s changing media environment.

Loading

Article metrics loading...

/content/journals/10.1386/eme.2.2.81_1
2003-10-01
2024-04-15
Loading full text...

Full text loading...

http://instance.metastore.ingenta.com/content/journals/10.1386/eme.2.2.81_1
Loading
  • Article Type: Article
Keyword(s):
This is a required field
Please enter a valid email address
Approval was a success
Invalid data
An error occurred
Approval was partially successful, following selected items could not be processed due to error