From Pet-Making to High-Tech: Exploring the Dog‘s Role in the Media Environment | Intellect Skip to content
1981
Volume 4, Issue 1
  • ISSN: 1539-7785
  • E-ISSN: 2048-0717

Abstract

Abstract

The purpose of this article is to broaden the media ecology perspective by considering the role of another creature, the dog, within the media environment. It is argued that the dog does not exist outside the media environment but is in fact a vital part its ecology. Its roles are formative (the dog’s presence in prehistoric human communities was arguably a precondition for the emergence of media and technology), compensatory (the dog’s presence helps us tolerate life in technological society), and moral (the dog communicates information about who we are as ethical beings that becomes vital in a society increasingly dominated by amoral technological imperatives). An acknowledgment of the dog’s roles is offered as a necessary step toward a truly ecological understanding of the nature and quality of interactions—both human and non-human—within the media environment.

Loading

Article metrics loading...

/content/journals/10.1386/eme.4.1.11_1
2005-03-01
2024-04-19
Loading full text...

Full text loading...

http://instance.metastore.ingenta.com/content/journals/10.1386/eme.4.1.11_1
Loading
  • Article Type: Article
Keyword(s):
This is a required field
Please enter a valid email address
Approval was a success
Invalid data
An error occurred
Approval was partially successful, following selected items could not be processed due to error