From Pet-Making to High-Tech: Exploring the Dog‘s Role in the Media Environment | Intellect Skip to content
Volume 4, Issue 1
  • ISSN: 1539-7785
  • E-ISSN: 2048-0717



The purpose of this article is to broaden the media ecology perspective by considering the role of another creature, the dog, within the media environment. It is argued that the dog does not exist outside the media environment but is in fact a vital part its ecology. Its roles are formative (the dog’s presence in prehistoric human communities was arguably a precondition for the emergence of media and technology), compensatory (the dog’s presence helps us tolerate life in technological society), and moral (the dog communicates information about who we are as ethical beings that becomes vital in a society increasingly dominated by amoral technological imperatives). An acknowledgment of the dog’s roles is offered as a necessary step toward a truly ecological understanding of the nature and quality of interactions—both human and non-human—within the media environment.


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  • Article Type: Article
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