The “Domestic Goddess”: Postfeminist Representation in the Televisual Kitchen: A Media Ecological Analysis of Nigella Bites

Sparking controversy among British and American audiences, Nigella Bites is certainly not your typical cooking show. However, by viewing the show from a media ecological standpoint, we see that it is an example of how television as an “information system” can change our views about gender roles. The show’s appeal is categorically one with a postfeminist perspective that is an assertive form of femininity merged with a feminist consciousness. Therefore, it calls into question the extent to which we perform gender roles and provides a more complex outlook of women’s roles than some of the one-dimensional televisual representations of the past.