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1981
Volume 22, Issue 3
  • ISSN: 1539-7785
  • E-ISSN: 2048-0717

Abstract

Billy Wilder’s 1950 movie has been widely analysed as a portrayal of the demise of Hollywood’s traditional values with the introduction of modern technology. This article revisits the iconic film in a new light to uncover a relationship between its plot and characters and Marshall McLuhan’s theory of hot and cool media. In the transition period after silent movies’ displacement by talking pictures, two characters get involved in an unsettling story about Old Hollywood, obsession and obsolescence. Their contrasting personalities, heavily influenced by the different environments they come from, can be seen as examples of the hot and cool personalities described by McLuhan in . This article demonstrates how analysing classic films in the context of media ecology theories can help us uncover a deeper meaning behind traditional plots and character archetypes.

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2023-11-29
2026-04-11

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  • Article Type: Article
Keyword(s): film; media ecology; message; obsolescence; Old Hollywood; silent cinema; technology
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