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Spotlight on Student Scholarship
  • ISSN: 1539-7785
  • E-ISSN: 2048-0717

Abstract

New content distribution technologies in the twenty-first century were well received by independent producers, as they embraced the idea that new technologies could reverse media concentration. However, participatory and democratizing utopias were limited to user-generated content platforms, while professional content aggregators maintained traditional industrial practices. Considering media ecology theory and the economic ecosystems framework, I describe four creative ecosystems in the audio-visual industry and analyse the impact of different collaboration models between content aggregators and production companies. I conclude that collaboration models proposed by professional OTT content aggregators pose challenges for production companies that derive their profits from creativity, intellectual property development and content production services, especially those operating independently on a small and medium scale.

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/content/journals/10.1386/eme_00214_1
2025-01-31
2025-03-15
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