Skip to content
1981
Volume 24, Issue 3
  • ISSN: 1539-7785
  • E-ISSN: 2048-0717

Abstract

Much of what we call artificial intelligence (AI) consists of natural language processing and synthesis tools, obtained through capitalist extraction and mining techniques. As a result, there has been a proliferation of ultra-processed languages, recycled on a loop, which has consequences that cannot fully be understood yet. In the present study I analyse how media ecosystems have been modified by AI, the premise that the consumption of artificial languages has unforeseen and potentially harmful epistemic effects. The relationship of language with context and action, from the theory of Walter J. Ong and Neil Postman, is suggested as a starting point to address new problems such as parasocial relationships, consumption patterns, behavioural changes and the exploitation of user data.

Loading

Article metrics loading...

/content/journals/10.1386/eme_00257_1
2025-11-24
2026-04-20

Metrics

Loading full text...

Full text loading...

References

  1. Ackerman, J. M. and Escamilla Trejo, A. (eds) (2023), La disputa por la democracia en las redes los medios: Desinformación, narrativas e intereses en el México actual, Mexico City: Universidad Nacional Autónoma de México.
    [Google Scholar]
  2. Bakshar, M. and Rocca, C. (2021), ‘La Inteligencia Artificial y las editoriales’, Trama & Texturas, 44, pp. 2132, https://www.jstor.org/stable/27041960. Accessed 21 February 2025.
    [Google Scholar]
  3. Beck, U. (1998), La sociedad el riesgo: Hacia una nueva modernidad, Barcelona: Paidós.
    [Google Scholar]
  4. Boutet, I., LeBlanc, M., Chamberland, J. A. and Collin, C. A. (2021), ‘Emojis influence emotional communication, social attributions, and information processing’, Computers in Human Behavior, 119, https://doi.org/10.1016/j.chb.2021.106722.
    [Google Scholar]
  5. Calvet, L.-J. (2013), Historia de la escritura: De Mesopotamia hasta nuestros días, Barcelona: Paidós.
    [Google Scholar]
  6. Çelik, Ö. (2024), ‘The innovation of loneliness: The risks and potentials of AI companions’, Weizenbaum Institute, https://www.weizenbaum-institut.de/news/detail/the-risks-and-potentials-of-ai-companions/. Accessed 31 October 2024.
  7. Christiansen, M. (1994), ‘Infinite languages finite minds: Connectionism, learning and linguistic structure’, Center for Cognitive Science, Universidad de Edimburgo.
    [Google Scholar]
  8. D’Ancona, M. and Pradera, A. (2019), Posverdad: La nueva guerra contra la verdad y cómo combartirla, Madrid: Alianza Editorial.
    [Google Scholar]
  9. Derks, D., Fischer, A. H. and Bos, A. E. R. (2008), ‘The role of emotion in computer-mediated communication: A review’, Computers in Human Behavior, 24:3, pp. 76685, https://doi.org/10.1016/j.chb.2007.04.004.
    [Google Scholar]
  10. Derrida, J. (2016), Of Grammatology, Baltimore, MD: JHU Press.
    [Google Scholar]
  11. Foley, J. M. (ed.) (2012), Oral tradition and the internet: Pathways of the mind, Chicago: University of Illinois Press.
    [Google Scholar]
  12. Galparsos, J. I. (2008), ‘Filosofía y escritura electrónica: Los riesgos de la nueva oralidad’, Ontology Studies, 8.
    [Google Scholar]
  13. Giraldo, C. (2018), ‘La dicotomía difusa contra la dicotomía tradicional oral/escrito: La escritura por Whatsapp’, Praxis & Saber, 9:20, pp. 23958, https://doi.org/10.19053/22160159.v9.n20.2018.8431.
    [Google Scholar]
  14. Goody, J. and Watt, I. (1963), ‘The consequences of literacy’, Comparative Studies in Society and History, 5:3, pp. 30445, https://doi.org/10.1017/s0010417500001730.
    [Google Scholar]
  15. Habermas, J. (1999), Historia y crítica de la opinión pública, Barcelona: Gustavo G. Gili.
    [Google Scholar]
  16. Han, B.-C. (2021), Infocracia: La digitalización y la crisis de la democracia (trans. J. Chamorro), Barcelona: Taurus.
    [Google Scholar]
  17. Havelock, E. A. (with Buenaventura, R.) (2021), Prefacio a Platón, Madrid: A. Machado Libros.
    [Google Scholar]
  18. Kant, I. (2004), Answering the Question: What Is Enlightenment?, n.p.: Minerva Heritage Press.
    [Google Scholar]
  19. Klaus, P. and Zaichkowsky, J. (2020), ‘AI voice bots: A services marketing research agenda’, Journal of Services Marketing, 34:3, pp. 38998, https://doi.org/10.1108/jsm-01-2019-0043.
    [Google Scholar]
  20. Levinson, P. (2015), Los principios de la evolución de medios: La supervivencia del más apto, Barcelona: En La Ecología de Medios. Gedisa.
    [Google Scholar]
  21. Logan, R. K. (2015), La base biológica de la ecología de medios, Barcelona: En La Ecología de Medios. Gedisa.
    [Google Scholar]
  22. McIntyre, L. (2018), Posverdad, 2nd ed., Madrid: Cátedra.
    [Google Scholar]
  23. McLuhan, M. (2008), The Gutenberg Galaxy: The Making of Typographic Man, Toronto: University of Toronto Press.
    [Google Scholar]
  24. McLuhan, M. (2015), La entrevista de Playboy: Marshal McLuhan, Barcelona: En La Ecología de Medios. Gedisa.
    [Google Scholar]
  25. Ong, W. J. (2012), Orality and Literacy: The Technologizing of the Word, 30th anniversary ed., 3rd ed., New York: Routledge.
    [Google Scholar]
  26. Ong, W. J. (2013), Interfaces of the Word: Studies in the Evolution of Consciousness and Culture, New York: Cornell University Press.
    [Google Scholar]
  27. Pentina, I., Hancock, T. and Xie, T. (2023), ‘Exploring relationship development with social chatbots: A mixed-method study of replika’, Computers in Human Behavior, 140, https://doi.org/10.1016/j.chb.2022.107600.
    [Google Scholar]
  28. Postman, N. (2006), Amusing Ourselves to Death: Public Discourse in the Age of Show Business, 20th anniversary ed., New York: Penguin Books.
    [Google Scholar]
  29. Quisi-Peralta, D. F., Lopez-Nores, M., Salgado, J. P., Murillo-Valarazo, J., García-Velez, R. and Galan-Mena, J. (2023), ‘Chatbot conversacional inteligente basado en la Comprensión del lenguaje natural y modelo de aprendizaje auto-regresivo GPT-3 para admisiones de la Universidad’, Revista Ibérica de Sistemas e Tecnologias de Información, E66.
    [Google Scholar]
  30. Rousseau, J.-J. (2000), Essay on the Origin of Languages and Writings Related to Music, Hanover, NH and London: University Press of New England.
    [Google Scholar]
  31. Saussure, F. (2020), Curso de lingüística general: Antología anotada, Argentina: Ediciones AKAL.
    [Google Scholar]
  32. Stalnaker, R. (2023), Contexto, Ciudad de México: Universidad Nacional Autónoma de México.
    [Google Scholar]
  33. Tabachnik, S. (2009), ‘La escritura en la conversación virtual: Para una retórica de la tele-presencia’, AdVersuS, VI–VII:16–17, pp. 16780, https://dialnet.unirioja.es/servlet/articulo?codigo=3167391. Accessed 1 February 2025.
    [Google Scholar]
/content/journals/10.1386/eme_00257_1
Loading
/content/journals/10.1386/eme_00257_1
Loading

Data & Media loading...

This is a required field
Please enter a valid email address
Approval was a success
Invalid data
An error occurred
Approval was partially successful, following selected items could not be processed due to error
Please enter a valid_number test