Carmen Miranda and Brasilidade: Hollywood glamour and exoticism reinterpreted

This article examines the role leading twentieth-century Brazilian popular culture figure, Carmen Miranda, had in shaping modern ideas of brasilidade/Brazilianness. I show that she became a popular film and radio star in 1930s Brazil not only because she was an adept performer, but also because she crafted a public image inspired by Hollywood glamour. Unlike the World War II-era Latin American caricature she became in the United States, from 1929 to 1939 Carmen Miranda was a culturally influential and modern star in Brazil. Inspired by the Hollywood styles that she observed in imported films and that were featured in domestic magazines, Carmen Miranda became one of Brazil’s first film stars, the nation’s international ‘Ambassador of Samba’ and an important influence on modern understandings of brasilidade.