The genesis of the Brazilian fashion magazine and fashion editorial (1827–1851)

This article focuses on the periodicals with fashion content published in Rio de Janeiro in the first half of the nineteenth century: O Espelho Diamantino (1827–1828), A Mulher do Simplício (1832–1846), Correio das Modas (1839–1840), O Gosto (1843), Espelho Fluminense (1843), and O Martinho (1851). First it discusses the rise of Brazilian fashion magazines against the background of the development in Rio de Janeiro of the printing and clothes industries. Second, by examining the section ‘Modas’/‘Fashions’ against the pictorial and other textual contents of the above-mentioned periodicals, it presents the principal characteristics of the first Brazilian fashion magazines and establishes the origins of the Brazilian fashion editorial as a journalistic genre.