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This article discusses the path of the creations of Brazilian designer Ronaldo Fraga in conjunction with the concepts of territory, authorship, politics and game, as conceived of by the philosopher Gilles Deleuze and the psychoanalyst Felix Guattari. Reference is also made to excerpts from writers and poets who are themselves the objects of Fraga’s investigation. To this end, this article briefly explores various aspects of the designer’s collections, from his first, launched in 1996, until the 2012 catwalk show.