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The much heralded end of cinema, as well as the less loudly proclaimed end of fashion, raise crucial issues with regard to the relations between film as a social institution and the growth and propagation of consumer culture particularly in the form of dress and other items of self-adornment. Exploring the economic, cultural and technological changes that have lead to significant shifts in the nature of both cinema, as a social institution and a mode of representation, and the fashion system suggests continuities as well as breaks from the past, the consequences of which will not be fully encompassed without further significant interdisciplinary research.