Flipping Your Fins Can Get You Far: How the Walt Disney Company Has Ensured the Longevity of The Little Mermaid Through Franchise Management | Intellect

1981

Volume 4, Issue 3

ISSN: 2042-1869
E-ISSN: 2042-1877

Flipping Your Fins Can Get You Far: How the Walt Disney Company Has Ensured the Longevity of The Little Mermaid Through Franchise Management
By Kayleigh Bonner
Source: Film Matters, Volume 4, Issue 3, Sep 2013, p. 5 - 11
DOI: https://doi.org/10.1386/fm.4.3.5_1
Language: English
- Published online: 01 Sep 2013

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Abstract

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2013-09-01

2024-09-20

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Article Type: Article

Keyword(s): animation; Disney; film longevity; franchise management; marketing; The Little Mermaid

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