Skip to content
1981
Volume 7, Issue 4
  • ISSN: 2050-0726
  • E-ISSN: 2050-0734

Abstract

The concept of a ‘sharing economy’ and practice of ‘collaborative consumption’ suggest making use of market intelligence to foster a more collaborative and sustainable society. The clothing behaviour of retired men can be explained by social and economic changes that expose them to new cultural influences. Our goal was to evaluate the probability of success of a clothing sharing service in a collaborative economy. Hence, we examined the possibility of sharing idle clothing through a sustainable clothing service. A survey of South Korean retirees born before 1964 revealed that male retirees wore their clothes for 4.8 years on average before they would dispose them off. Only 14 per cent of idle clothing has been shared; however, a majority of retirees surveyed showed an affirmative attitude to the concept of sharing their clothing through a service. This could become a sustainable practice.

Loading

Article metrics loading...

/content/journals/10.1386/fspc_00039_1
2020-10-01
2024-12-14
Loading full text...

Full text loading...

References

  1. Bardhi, F., and Eckhardt, G. M.. ( 2012;), ‘ Access-based consumption: The case of car sharing. ’, Journal of Consumer Research, 39:4, pp. 88198.
    [Google Scholar]
  2. Belk, R.. ( 2007;), ‘ Why not share rather than own?. ’, The Annals of the American Academy of Political and Social Science, 611:1, pp. 12640.
    [Google Scholar]
  3. Belk, R.. ( 2014;), ‘ You are what you can access: Sharing and collaborative consumption online. ’, Journal of Business Research, 67:8, pp. 1595600.
    [Google Scholar]
  4. Botsman, R., and Rogers, R.. ( 2010), What’s Mine Is Yours: The Rise of Collaborative Consumption, New York:: HarperCollins;.
    [Google Scholar]
  5. Cassill, N. L., and Drake, M. F.. ( 1987;), ‘ Apparel selection criteria related to female consumers' lifestyle. ’, Clothing and Textiles Research Journal, 6:1, pp. 2028.
    [Google Scholar]
  6. Ceballos, L. M., and Hodges, N. N.. ( 2015;), ‘ Possessions and the transition from working to retired self. ’, International Textile and Apparel Association (ITAA) Annual Conference Proceedings, 12 November, https://lib.dr.iastate.edu/itaa_proceedings/2015/presentations/54/. Accessed 10 January 2018.
    [Google Scholar]
  7. Charon, J. M.. ( 1989), Symbolic Interactionism, , 3rd ed.., Englewood Cliffs, NJ:: Prentice Hall;.
    [Google Scholar]
  8. Chen, Y.. ( 2009;), ‘ Possession and access: Consumer desires and value perceptions regarding contemporary art collection and exhibit visits. ’, Journal of Consumer Research, 35:6, pp. 92540.
    [Google Scholar]
  9. Crane, D.. ( 2012), Fashion and Its Social Agendas: Class, Gender, and Identity in Clothing, Chicago, IL:: University of Chicago Press;, pp. 94102.
    [Google Scholar]
  10. DeLong, M.,, Casto, M. A.,, Min, S., and Lee, Y. K.. ( 2016;), ‘ Education for apparel sustainability from perspectives of design students from differing cultural contexts. ’, International Journal of Fashion Design, Technology and Education, 9:3, pp. 24860.
    [Google Scholar]
  11. DeLong, M.,, Min, S.,, Casto, M. A., and Lee, Y. K.. ( 2017;), ‘ Sustainable clothing from the older female user’s perspective. ’, Clothing Cultures, 4:3, pp. 21934.
    [Google Scholar]
  12. Fairhurst, A. E.. ( 1985;), ‘ Consumer involvement related to patronage behavior for apparel stores. ’, unpublished doctoral dissertation, Stillwater, OK:: Oklahoma State University;, December.
    [Google Scholar]
  13. Fletcher, K.. ( 2010;), ‘ Slow fashion: An invitation for systems change. ’, Fashion Practice, 2:2, pp. 25965.
    [Google Scholar]
  14. Heinrichs, H.. ( 2013;), ‘ Sharing economy: A potential new pathway to sustainability. ’, GAIA-Ecological Perspectives for Science and Society, 22:4, pp. 22831.
    [Google Scholar]
  15. Horn, M. J., and Gurel, L. M.. ( 1981), The Second Skin: An Interdisciplinary Study of Clothing, Boston, MA:: Houghton Mifflin;.
    [Google Scholar]
  16. Lee, Y. K.. ( 2017;), ‘ Clothing sharing for efficiency use of the children’s clothing in sharing economy. ’, Journal of the Korean Society of Clothing and Textiles, 41:3, pp. 54855.
    [Google Scholar]
  17. Lee, L., and Kiley, D.. ( 2005;), ‘ Love those boomers. ’, Business Week, 24, pp. 94102.
    [Google Scholar]
  18. Lusardi, A., and Mitchell, O. S.. ( 2007;), ‘ Baby boomer retirement security: The roles of planning, financial literacy, and housing wealth. ’, Journal of Monetary Economics, 54:1, pp. 20524.
    [Google Scholar]
  19. Manchiraju, S., and Sadachar, A.. ( 2014;), ‘ Personal values and ethical fashion consumption. ’, Journal of Fashion Marketing and Management, 18:3, pp. 35774.
    [Google Scholar]
  20. McNeill, L., and Moore, R.. ( 2015;), ‘ Sustainable fashion consumption and the fast fashion conundrum: Fashionable consumers and attitudes to sustainability in clothing choice. ’, International Journal of Consumer Studies, 39:3, pp. 21222.
    [Google Scholar]
  21. Möhlmann, M.. ( 2015;), ‘ Collaborative consumption: Determinants of satisfaction and the likelihood of using a sharing economy option again. ’, Journal of Consumer Behaviour, 14:3, pp. 193207.
    [Google Scholar]
  22. OECD Factbook ( 2013;), ‘ Population and migration. ’, Organisation for Economic Co-operation and Development, http://www.oecd.org/sdd/01_Population_and_migration.pdf. Accessed 10 January 2018.
    [Google Scholar]
  23. Owyang, J.,, Samuel, A., and Grenville, A.. ( 2014), Sharing Is the New Buying: How to Win in the Collaborative Economy, Vancouver:: Vision Critical;.
    [Google Scholar]
  24. Owyang, J.,, Tran, C., and Silva, C.. ( 2013), The Collaborative Economy, Hoboken, NJ:: Altimeter;.
    [Google Scholar]
  25. Paek, K. J.,, Hwang, Y. M., and Lee, J. R.. ( 2013;), ‘ Actual wearing conditions and attitude: An initial report on an outdoor wearing survey for man and woman in their 30s to 50s. ’, Fashion & Textile Research Journal, 15:5, pp. 78796.
    [Google Scholar]
  26. Park, Y. J., and Kim, Y. J.. ( 2016;), ‘ The relationship among financial support for offspring, caregiving to parents, preparation for their own old age, and depression of baby-boomers. ’, Advanced Science and Technology Letters, 131, pp. 7882.
    [Google Scholar]
  27. Walsh, B.. ( 2011;), ‘ Today’s smart choice: Don’t own. Share. ’, 17 March, 10 Ideas That Will Change the World , http://www.time.com/time/specials/packages/article/0,28804,2059521_2059717_2059710,00.html. Accessed 10 January 2018.
  28. Lee, Yoon Kyung, and DeLong, Marilyn. ( 2020;), ‘ Collaborative economy and shared clothing: Sustainable clothing use of retired Korean men. ’, Fashion, Style & Popular Culture, 7:4, pp. 461472, doi: https://doi.org/10.1386/fspc_00039_1
    [Google Scholar]
/content/journals/10.1386/fspc_00039_1
Loading
/content/journals/10.1386/fspc_00039_1
Loading

Data & Media loading...

  • Article Type: Article
Keyword(s): clothing; collaborative; retiree; sharing; sustainability
This is a required field
Please enter a valid email address
Approval was a success
Invalid data
An error occurred
Approval was partially successful, following selected items could not be processed due to error