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image of Imperatives of using artificial intelligence in modern clothing design: Systematic review

Abstract

Over the past decade, artificial intelligence (AI) has rapidly permeated various human activities. AI developments are utilized by professionals in design-creative processes, including art, fashion, design and so forth. Consequently, the purpose of this study is to analyse the role of neural networks in contemporary fashion design and the operations of design, marketing and advertising companies. To achieve the set goal, the following methods were employed: analytical, comparative and methods of generalization and systematization. The research determined that the use of AI in modern fashion design offers potential for creating new opportunities and transforming traditional approaches to the creation and sale of fashionable products. The experience of using AI in design, marketing and advertising campaigns also evidences the successful application of neural networks in creating innovative collections, unconventional design solutions and in the development of personalized marketing and demand forecasting and future trend analysis. However, alongside the advantages, AI application also raises ethical and social issues. Concerns about the use of personal data, copyright and AI’s impact on employment in the fashion industry require expert attention and discussion. Furthermore, against the backdrop of the rapid development of AI, threats to humanity as a whole emerge, which also need consideration. The conclusions of this article may be useful for designers, art historians, marketers, AI specialists and anyone interested in the use of neural networks in contemporary fashion design and its influence on the fashion industry.

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2025-08-06
2026-04-15

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Imperatives of using artificial intelligence in modern clothing design: Systematic review
Intellect ; https://doi.org/10.1386/fspc_00341_1
/content/journals/10.1386/fspc_00341_1
/content/journals/10.1386/fspc_00341_1
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  • Article Type: Article
Keywords: neural networks ; trends ; art ; fashion forecasting ; fashion industry ; marketing ; creative economy

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