A systematic literature review on eWOM in the hotel industry: Current trends and suggestions for future research | Intellect Skip to content
1981
Volume 7, Issue 1
  • ISSN: 2042-7913
  • E-ISSN: 2042-7921

Abstract

Abstract

This study is a systematic review of the literature on eWOM in hotels. Previous reviews of eWOM specific to the hotel and hospitality context have documented the state of research in the field but can be considered outdated, with the literature almost doubling since 2011. Emergent themes in the literature therefore need to be considered for us to identify gaps in knowledge and provide researchers opportunities for future study. Using systematic searches of articles published between 2000 and 2015, 45 journal articles were selected for the review, beginning in 2008. Our findings indicate eight research themes: (1) motivations for contributing to eWOM, (2) motivations for reading eWOM, (3) platforms used to facilitate eWOM, (4) ‘big data’ analytics and eWOM, (5) impact of eWOM on consumer behaviour, (6) impact on hotel performance, (7) hotel responses to eWOM, and (8) consumer cultural differences. We culminate these findings to provide a thematic framework of eWOM research in the hotel and hospitality industry, mapping the research relationships that have been established. We then provide areas for future researchers to develop.

Loading

Article metrics loading...

/content/journals/10.1386/hosp.7.1.63_1
2017-03-01
2024-03-29
Loading full text...

Full text loading...

http://instance.metastore.ingenta.com/content/journals/10.1386/hosp.7.1.63_1
Loading
  • Article Type: Article
Keyword(s): ABS list; eWOM; hospitality; hotels; systematic review; thematic framework
This is a required field
Please enter a valid email address
Approval was a success
Invalid data
An error occurred
Approval was partially successful, following selected items could not be processed due to error