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, Sebastian Filep1
, Michael S. Lin1
and Frank Badu-Baiden3
Generosity, a charitable and kind gesture towards others, was an integral aspect of hospitality in ancient times. The concept of generosity however has not yet been sufficiently examined in contemporary, commercial hospitality. In commercial hospitality, generosity can be facilitated through a generosity economy – an economy where generous acts are encouraged and nothing is expected in return. This article aims to understand the role of generosity in commercial hospitality as part of generosity economy. A model of generosity in commercial hospitality has been developed, providing a preliminary understanding of how generosity can be created in commercial hospitality contexts. Theoretical and practical implications and directions for future research are outlined.
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https://doi.org/10.1386/hosp_00063_1 Published content will be available immediately after check-out or when it is released in case of a pre-order. Please make sure to be logged in to see all available purchase options.