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Volume 13, Issue 2
  • ISSN: 2042-7913
  • E-ISSN: 2042-7921

Abstract

While conventional analyses of farm hospitality upsides and downsides exist, the emotional labour requirements of such service-intensive activity are frequently overlooked. Ignoring this emotional component and its consequences (e.g. identity loss vs. reinforcement, emotional harmony) can explain project fates. By applying emotional labour to farm-based hospitality, we draw new insights. Farmers can benefit from guests’ emotional support and become ‘makers’ rather than ‘takers’ of emotional rules. From a policy perspective, increasing the farmers’ emotional literacy can facilitate a better match between their characteristics and agritourism projects.

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2023-11-28
2026-04-12

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