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, Naoufel Mzoughi2
and Qurat-ul-Ain Talpur1
While conventional analyses of farm hospitality upsides and downsides exist, the emotional labour requirements of such service-intensive activity are frequently overlooked. Ignoring this emotional component and its consequences (e.g. identity loss vs. reinforcement, emotional harmony) can explain project fates. By applying emotional labour to farm-based hospitality, we draw new insights. Farmers can benefit from guests’ emotional support and become ‘makers’ rather than ‘takers’ of emotional rules. From a policy perspective, increasing the farmers’ emotional literacy can facilitate a better match between their characteristics and agritourism projects.
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Publication Date:
https://doi.org/10.1386/hosp_00066_1 Published content will be available immediately after check-out or when it is released in case of a pre-order. Please make sure to be logged in to see all available purchase options.