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Professional music communities have realized that if they do not promote their art forms among the youth of today, the future of their music may be in question. Many local ethnic music groups have recognized the need to make the first move and go out to the audiences of the future and bring their brand of music to these audiences. Their task is to somehow teach potential audiences that their music, culture and the arts are an important form of enjoyment and worthy of their attention. This article presents a Malay music ensemble outreach programme for schools, which is supported by the National Arts Council (NAC) (Singapore) Arts Education Programme initiative.