Amrica en Sevilla: la materializacin del espritu neoimperial en la Exposicin Iberoamericana de 1929

This article considers the representation of the relationships between Spain and its former colonies at the Ibero-American Exhibition in Seville in 1929. The analysis provides two main arguments. First, it will be argued that the styles of the Plaza de Amrica named neoplateresque, neomudejar and neogthic were chosen to stand for a new form of imperialism based on a Hispanoamerican identity, with Spain once again as the leader, although this time spiritual rather than political. Second, the article discusses how this neo-imperialist spirit was reinforced by the pavilions of the Latin American countries by underlining the common cultural elements with Spain based on language, religion and the cultural idea of race, by creating buildings in the colonial baroque style, either in a neo-colonial or neomestizo way, thereby stating their affiliation to the pan-hispanist spirit.