RT Journal Article SR Electronic(1) A1 Huq, M A1 Toyama, MYR 2005 T1 An analysis of factors influencing the development of new products in the Thai food industry JF International Journal of Technology Management & Sustainable Development, VO 5 IS 2 SP 159 OP 172 DO https://doi.org/10.1386/ijtm.5.2.159_1 PB Intellect, SN 2040-0551, AB The paper examines the role played by various factors in the development of new products in the Thai food industry. Data collected from a sample survey covering 62 firms in the four main subsectors of the Thai food industry are examined using both multiple regression and pair comparison analyses. From the regression analysis based on six selected independent variables (firm-size, age, ownership, market orientation, promotional status and product type), only firm-size was found to be a statistically significant determinant of technological capability for the development of new products. However, the pair-comparison analysis shows that various other factors can also be influential. These include senior management values, policy and strategy, management and administration, the system of rewards and promotion, information flows and links, and R&D activities., UL https://intellectdiscover.com/content/journals/10.1386/ijtm.5.2.159_1