Skip to content
1981
Affiliative Fashion, Relational Analysis and Power
  • ISSN: 2051-7106
  • E-ISSN: 2051-7114

Abstract

In this piece, I set out to trace the contours of postfeminism in my upbringing. Believing it to be constitutive rather than manipulative of neo-liberal subjectivity, I reflect on the figure of the modern woman, from whom rigorous self-discipline and meticulous appearance management is not only expected but also constructed as pleasurable and freely chosen. In keeping with others, I believe she amounts to a sinister obfuscation of the heterosexist logics that subtend modern feminine subjectivities – and the political order itself. However, as I examine her, I realize she is ghosted by the paradoxical feminist potential of subjectivation through self-shattering. The modern woman is a site of self-authorization through citation, a process which undermines the construction of the neo-liberal subject as unitary, free and self-knowing. This undoes the very premise from which she emerges and postfeminism proceeds. While it has traditionally been the feminine’s vulnerability that has rendered it abject, the modern woman is a feminist figuration, a betrayal of the way there is no subjectivity not defined by its mediation through others – by its very objectification. She is a shape-shifting presence whose contours might only be mapped provisionally before she recedes into the surfaces that project her: a glimmer, a glamour.

Loading

Article metrics loading...

/content/journals/10.1386/infs_00140_7
2025-10-24
2026-04-20

Metrics

Loading full text...

Full text loading...

References

  1. Banet-Weiser, S. (2018), Empowered: Popular Feminism and Popular Misogyny, Durham, NC: Duke University Press.
    [Google Scholar]
  2. Banet-Weiser, S., Gill, R. and Rottenberg, C. (2020), ‘Postfeminism, popular feminism and neoliberal feminism? Sarah Banet-Weiser, Rosalind Gill and Catherine Rottenberg in conversation’, Feminist Theory, 21:1, pp. 324, https://doi.org/10.1177/1464700119842555.
    [Google Scholar]
  3. Budgeon, S. (2015), ‘Individualized femininity and feminist politics of choice’, European Journal of Women’s Studies, 22:3, pp. 30318, https://doi.org/10.1177/1350506815576602.
    [Google Scholar]
  4. Gill, R. (2007), ‘Postfeminist media culture: Elements of a sensibility’, European Journal of Cultural Studies, 10:2, pp. 14766, https://doi.org/10.1177/1367549407075898.
    [Google Scholar]
  5. McRobbie, A. (2008), ‘Young women and consumer culture: An intervention’, Cultural Studies, 22:5, pp. 53150, https://doi.org/10.1080/09502380802245803.
    [Google Scholar]
  6. Rottenberg, C. (2013), ‘The rise of neoliberal feminism’, Cultural Studies, 28:3, pp. 41837, https://doi.org/10.1080/09502386.2013.857361.
    [Google Scholar]
/content/journals/10.1386/infs_00140_7
Loading

Supplements

Online Resource 1: Gutteridge_Glamour 2024

This is a required field
Please enter a valid email address
Approval was a success
Invalid data
An error occurred
Approval was partially successful, following selected items could not be processed due to error
Please enter a valid_number test